Archive for February 14, 2009

Affiliate Marketing: Promoting Your Site With Banner Exchange Programs

Now that you have discovered the earning potential with affiliate makerting you are eager to get started earning thousands of dollars every month and gain financial independence.

At this point I am assuming you have already begun to establish your own blog website. You have spent many hours painstakingly writing useful and relevant content for your readers to enjoy and share with others.

Slowly you are begginning to see your readership increase and the search engines are begginning to send new visitors to your site each and every day. You are building trust and loyalty between you and your readers. It is a great thing!

Have you started to think about promoting affiliate products relating to your website content? Have you embedded hyperlinks and banner ads around your site to highlight the relevant content you have written?

If your answer is no AND you do not want to monetize (make cash) your website then there is no need to read further.

Good, you are still reading… In m opinion, making money on the internet is a numbers game. You can have great content, well placed advertisments and banner campaigns, a great mix of affiliate products and loyal readers, but you need thousands of readers a day to convert your well oiled website into a significant revenue stream.

If you have not already noticed there is not one method to increase your website traffic. You need to utilize many methods and over time your traffic will increase exponentially. I will concentrate on free and low cost solutions to increase your traffic.

Banner exchange programs are one method I think is very important to utilize on your website. There are hundreds of banner exchange programs around but here are a few that I think are very effective and free.

Click4Click

The Banner Exchange

Impressionz

Exchange Ad

Ad Ready

Traffiq

I like to utilize banner exchange programs in two ways.

First and the most common use of a banner exchange program is to place the banner exchange code on your site in an inconspicuous place such as the bottom of your side bar or below the footer. You will start to see your unique visitors increase almost immediately.

Another way to utilize banner exchange programs is to place the banner ad code on your website BUT have the landing page of your banner go directly to an affiliate hop link website such as a Clickbank affiliate. I think its a great way to advertise and does not cost you a cent.

You can also opt-in for as little as $5 to increase your banner impressions. I recommend trying the free route first. You can place as many banners you like from different banner programs below the footer and start racking up the free advertisements on other websites.

Its important to realize there is no one solution or trick to increase your traffic. You must utilize a combination of many traffic builders to get the high volume needed to start making big profits promoting your website and affiliates.

You can visit Discover Working at Home to watch FREE video tutorials to learn step-by-step instructions to start earning commissions today! If you enjoyed this article, please visit my blog for more articles.

5 Ways To Make Social Media Work For Your Business

Owning your own business is difficult enough without having to worry about finding the perfect balance of marketing strategies. Stick solely to traditional marketing strategies and you will find yourself potentially missing an enormous demographic. Try to milk the internet for all It is worth and you will find yourself completely overwhelmed by the number of tools and application available for internet marketing. But what if you used social networking sites as a happy medium between traditional and hard-core internet marketing strategies? Using this one tool could make a huge difference in your business without overwhelming you altogether. Here are 5 ways to get started using social media in your marketing strategy.

1. Create a Strategy. Your competitors have already created a strategy for using social media, so chances are you are already behind. This means thinking intentionally about how to use social media instead of randomly opening an account here and joining a group there. Spend some time determining the kinds of sites available and evaluating what role they might have in your marketing strategy. Then make a plan to use them consistently and effectively. If you just go with the flow you will be wasting your time and effort.

2. Brand Building. Social media marketing is like having one enormous billboard advertising your company. Everything you post, every tweet you write, and every comment you make should be treated as a chance to show your audience what your business is all about, what you value, and what you stand for.

The first step to consider is creating a business blog. Chances are you have employees who are already involved in social media in one way or another, so ask them to post some articles to the blog. Be sure your blog includes your logo, a picture of yourself, and any other tools that will help you promote your brand. Use your company s colors as background on your blog and as wallpaper on your Twitter profile.

3. Choose Wisely. Do not feel like you need to use every single social media site available. Stick with a few and spend time using them to your advantage. Choose sites that help you connect with your target demographic, that help you show off the components of your business that interest potential customers, and that will be most helpful in connecting potential customers to your business.

4. Find the Right Balance. Social media is so popular that it might initially be difficult to find the right balance between it and traditional marketing strategies. In the end, they should all work together to serve your business effectively. Start with LinkedIn and create a business profile where you can post testimonials and make connections with your customers. Then create a Facebook group tied to your industry or product.

Finally, use Twitter to create a village of those with interest in your industry. Connect traditional strategies with online strategies by printing your Twitter ID on business card and make a place on your website that shows visitors where they can connect with you using social media.

5. Mobility. Many platforms allow you to communicate in real time by downloading applications to your phone. Imagine what you could do as a business owner attending a conference. Sharing with your readers what you are learning, as you learn it, is a great way to build rapport with and interest in your customers.

Overwhelming or not, young people are exchanging information and making decisions based on social media sites. If you are interested in connecting with them as they age, procure more discretionary income, and spend money on things that interest them, then you need to find a way to connect with them now. And you need to make sure you are defining your business online rather than waiting for others to define you in your stead. Get connected online and let the world know who you are.

Seomul Evans is a SEO expert with a leading SEO Marketing company specializing in Nexplore Search Engine and a contributor of small business Articles

Top 3 Reasons To Embrace Word-of-Mouth Marketing

If you are the owner of a small business, It is not news to you that you simply can not put the same amount of money in your marketing budget as can large, multinational corporations. The good news is, however, that you can level the marketing playing field by embracing word-of-mouth marketing. Word-of-mouth marketing works to your advantage because nothing is more compelling to a potential customer that hearing rave reviews from a current customer. Social networking has taught us that most people make their buying decisions based on what they have heard from people they trust.

When you embrace a word-of-mouth strategy for marketing your product, you are investing in everything it takes to get a gut-level, emotional reaction from potential customers and from your employees. When you start with your employees, you will find that they are more creative and productive. And when your employees improve their performance, your business benefits with increased cash flow. Here’s how word-of-mouth marketing translates into increased profits.

1. Fewer Advertising Expenses. Turning your customers and employees into your own advertising agency saves an enormous amount of money. But you have to remember that this is a long-term strategy. Your goal is to build a following of satisfied, loyal customers who will not only continue to patronize your business but who will be so enamored with your product or service that they will be compelled to tell others about it. Think of it as creating a community of people who have been positively affected by what you have to offer.

2. Less Time Invested. As more and more potential customers hear about what you have to offer from your current customers and employees, you will notice a shorter sales cycle. If a potential customer has already heard glowing reviews of your product or service, it will take far less time for her to choose your product than if she had never before heard of your business.

3. Repeat Customers. People who have had a positive experience with you one time are much more likely to turn to you again for future needs.

If you are able to make a meaningful connection with employees and customers, they will perceive that they have no choice but to tell others about their experiences with you. They tell others, those others decide to do business with you and become your new customers, and then those customers tell others about their experiences. It is a perpetual motion enterprise that does nothing but benefit you in the end.

But the key to making this word is making your customer happy. Many consumers, burned by poor customer service experiences, are looking for reasons to be unhappy about their interactions with businesses. So when they finally have a positive experience, they can not help but tell others. Same goes for employees. Our society is entrenched in an attitude that work is simply a way to put food on the table. But if your employees have a positive experience with you, if they feel like their work adds value, and if they feel truly engaged with you and their employees, they are going to have wonderful things to say about your business.

But it all starts with you. You have to give your employees a great experience. Their great experience will inspire them to help your customers have a great experience. Your customers inspire their circles of friends, and you find yourself inspired once again. And that is when you see that It is possible to compete with huge companies and their gigantic marketing budgets. Those big companies simply can not create the kind of community loyalty that you can create through word-of-mouth marketing. No budget of any size can inspire people and make them want to come back for more, simply because they made a meaningful connection of integrity and honesty.

So embrace word-of-mouth marketing and see what a difference it can make for your business!

Seomul Evans is an internet Marketing expert with a leading Search Engine Optimization Company specializing in Meta Search Engines and a contributor to Moe’s Social Networking articles.

6 Reasons To Keep Marketing, Even During A Recession

You can’t go anywhere right now without hearing about the economy. Food and gas prices are increasing, and although most of us aren’t running huge banks or trying to balance the federal budget, the stress of the current economic downturn is certainly trickling down to the point that we can feel it. But one of the last things that we want to do in the middle of a rotten economy is slam on the brakes of our own businesses, you know, just in case things get worse. Instead, one of the best things we can do, for our business, for our own sanity, and for the economy, is to step on the gas. Continue your inbound marketing efforts, publish articles that others will find relevant and helpful, and keep networking. Here are 6 reasons why you shouldn’t let the current economy keep you from focusing on your inbound marketing efforts.

1. Time Over Money. The good thing about inbound marketing is that it requires you to invest far more time than money. So take the time to work on your inbound marketing strategy and you won’t have to spend a dime.

2. Let People Find You. When you’re focusing on inbound marketing, you’re trying to make yourself visible to potential customers who will be interested in what you have to offer. You want people to come to you, so the first thing you need to do is to find out where they are. What forums do they frequent? Which blogs do they comment on? What social media sites do they use? When you answer these questions effectively, you can show up where the people are and motivate them to look at what you have to offer. As mentioned previously, this is a time-consuming effort rather than a money-consuming effort. What do you have to lose?

3. Look At Your Competitors. Marketing experts say that, during this recession, businesses will be spending more on online marketing than on traditional marketing. If your competitors are investing their time and efforts into inbound marketing, you can’t afford not to do the same.

4. Measure Everything. Successful inbound marketing is easy to measure. You can quickly tell where your leads came from, where your customers found you, and the efforts you made to which they responded. This kind of information is invaluable. Use it to help you figure out what’s working and what isn’t. Do more of what works. Do less of what doesn’t.

5. Always Improve. The information you receive from analyzing your marketing efforts should show you exactly where you need to improve. If you’re not using this information to improve your efforts, then you’re wasting your time.

6. Look Toward the Future. Marketing experts have proven time and time again that the best way to ensure a successful future is to continue investing in your business during tough times. You may not have much money to spend right, now, but that doesn’t mean your marketing efforts should come to a grinding halt. Be persistent. Keep plugging along. When things start looking up again, you’ll be ahead of the game.

When the money’s tight, our natural instinct is to stop spending, of course. Resist the temptation to sit on your hands. Years of research shows that cutting back on marketing when things are looking grim puts companies at a distinct disadvantage when things start looking more positive again. Take your cue from Rupert Murdoch, who continues to invest even when everyone else has thrown in the towel and decided that there’s nothing else to do but wait it out. And even if you don’t have piles of money sitting around, you can still invest a great deal of time in your marketing efforts. Find out where your potential customers are hanging out and engage them where they are. Spend some time figuring out where your efforts give you the greatest return on investment and make whatever improvements are appropriate. You’ll be glad you did in the long run.

Seomul Evans is an internet Marketing expert with a leading Search Engine Optimization Services company specializing in Meta Search Engines and a contributor to Moe’s internet marketing blog.

11 Small Business SEO Tips

If you’re a small business owner then you know how difficult it is to get into the top Google rankings for your targeted keywords. It may be that you want to hire an SEO expert or internet marketing agency to take care of SEO for you. But if you don’t, here are 11 things to keep in mind as your optimize your website.

1. Write for readers. While it’s important to optimize your site so that spiders pay attention, remember that it’s human who are going to buy your product or service. Make sure you content is relevant, interesting, helpful, and unique. Bots are not buying your stuff, humans are. Of course you need to include keywords in your text, but never so many that they render your copy unreadable.

2. Include a unique meta description and title on each page. The title of your page is the key on-site SEO factor. Your description tag won’t influence your rank, but it will most likely be what potential customers see when they conduct a search, so include your keywords and a compelling copy that will inspire them to click on the link to your site.

3. Make your content unique. This is key for everyone, but it’s especially important for online retailers, particularly if you’re selling a product similar to what everyone else is selling. Rather than using the description provided by the manufacturer, write your own description. If you’ve done your keyword research, then you’ll know exactly which keywords to target in your copy. And no matter what you’re selling, you’re more likely to get powerful inbound links if your copy is good.

4. Be smart about links. When you submit your site to directories, only submit to trusted ones like Yahoo and Aviva. Find authorities in your market niche and ask them to link to you. Find out which sites are linking to your competitors and find out if those sites will link to you as well.

5. Keywords as anchor text. Never use “click here” for internal links. It’s a waste of a good way to increase rank.

6. Blog. Blog about what you’re doing and read other blogs in your market niche. This increases your exposure, and commenting on other blogs can help you get new links. By bbbwwwogginngg and commenting on other blogs you’ll be creating new content and creating relationships with others in your niche.

7. Be smart about press releases. Rub elbows with the media in your area who cover your industry. See if local media sites will link to you. Distribute press releases online, but only when you have real news to share. Writing a press release for every breath you take will only annoy journalists, and you need them on your side.

8. Be smart about social media. Two words: NEVER SPAM. The purpose of using social media is to establish yourself as a friendly, helpful, knowledgeable authority in your field. If Flickr is relevant to your product or service then post photos there. Yahoo Answers is a great place to let people know that you know what you’re talking about.

9. Use search engine tools. Webmaster Central on Google and Site Explorer on Yahoo will tell you how search engines view your site.

10. Be smart about local search. Attract local traffic by making sure that your address and phone numbers are displayed prominently on your website. List your site in local directories like Yelp, CitySearch, and http://Local.com. Ask customers to post reviews on these sites as well.

11. Find new ways to get traffic. These include newsletters, bbbwwwogginngg, social media sites, and anything that can keep you afloat if your Google ranking goes south.

Small business SEO is challenging, but it can also be very rewarding. If you’re unsure of your next steps, consider talking to an SEO expert or internet marketing professional. Then prepare to see great results.

Seomul Evans is an internet Marketing expert with a leading SEO Company specializing in Meta Meta Search Engines and a contributor to Moe’s SEO Tips.

SEO Buy-In: 3 Reasons To Start Early

There’s a common misconception that SEO is an after-market enterprise. Many businesses choose to consult with SEO companies only after their websites are built, after their marketing campaigns are designed, and after everyone else involved in marketing strategy has built a consensus with one another. The problem with that is that SEO becomes exponentially more difficult once websites are built and strategies are concretized.

It becomes both more costly and more time-consuming for the SEO expert and the business. If management instead made SEO a part of the conversation from the very beginning, seeking buy-in from all departments and interested parties before anything else happened, SEO could potentially be a relatively simple and hassle-free process. Here are some other reasons to consider SEO while your business is still on the ground floor.

1. SEO Education

When an SEO expert is brought in early, he or she has the opportunity to educate project managers and all other vendors on the process of SEO. He or she can talk about the importance of things like URL structure, site architecture, and functionality issues. Many project managers and other vendors may not understand how those things affect search engine friendliness, and they will be much more likely to do things the right way the first time if they understand why they’re doing it the way they’re being asked to do it.

Some of your employees may also wonder why your business is choosing to do organic search engine marketing rather than Pay Per Click (PPC) since PPC is less time-consuming and provides increased traffic faster. After all, why go through all the trouble of natural SEO if there’s a more efficient way to increase traffic and sales? Be sure to explain the drawbacks of PPC while explaining the advantages of organic SEO. These concerns and questions are valid. Be sure to address them thoroughly.

2.SEO Training

If the website is built to be search engine friendly from the very beginning, then content managers and site maintainers can be trained how to update regularly with fresh and relevant content. On-site optimization then becomes a regular part of site maintenance. If you design the website without SEO and then redesign it for optimization purposes, you will then have to retrain your content managers.

3.SEO is a Top-Down Commitment

In order to make SEO work for your business, you simply must have commitment to the process on every level, and no level is more important than the highest. If your highest executives and managers don’t buy in to the process then you’re simply not going to get anyone else to buy in either. The most important thing you can do is to let everyone know the advantages of considering SEO from the very beginning of your building process. Each person who has a vested interest in SEO should understand how crucial it is to have a website that is search engine friendly and optimized.

SEO is a time-intensive, labor-intensive, meticulous process that you can either choose to do with existing employees or by hiring an outside agency. The most important thing to remember is that SEO should be in the forefront of your mind and on the table during every conversation as you plan your website and your marketing strategies.

You’ll end up costing yourself even more time and energy in the long run if you choose to worry about SEO after you’ve taken care of everything else. Taking everything apart and putting it back together after optimization can cost you traffic and sales, neither of which any business can afford to lose.

Educate and train your employees, and do whatever it takes to get buy-in as you start the process. You’ll love the results you see.

Seomul Evans is an internet Marketing expert with a leading search engine optimization Services company specializing in Top Search Engines and a contributor to Moe’s search engine marketing blog

5 Brand-Building Secrets Through Blogging

Technorati recently completed its 2008 State of the Blogosphere report, which contains some interesting information about the correlation between blogs and brand building. The report shows that bloggers are interested in talking about brands. So if you’re looking for ways to build your brand, make friends with some bloggers!

Blogging is, at its heart, a place for people to share information about themselves and about their lives. If people have good experiences, they blog about them. If they have bad experiences, they blog about those, too. This includes experiences with businesses both online and in real life. If bloggers encounter a product or service that they find phenomenal, they will blog about it. Same goes for products or services that they find abysmal. In fact, nearly 80 percent of bloggers talk about brands and/or products that they love or hate, and 37 percent of them do so on a frequent basis. Many businesses have taken advantage of this publicity. In fact, one-third of all bloggers have been asked to act as brand advocates.

This may seem silly given that anyone can maintain a blog. Why should internet users trust a blog over any other source of information? Why are bloggers any more credible that anyone else? The truth is that bloggers primarily look to blogs for information rather than to other sources. In fact, 49 percent of bloggers believe that blogs are just as reliable as mainstream media for getting information.

The point here is that blogs are a great resource to explore when you are trying to build your brand. Here are 5 things to keep in mind regarding blogs and brand-building.

1. Blogs are Credible. Some marketers are concerned about the possibility of having their brand show up on a blog because they are afraid that the blog might not be credible. Rest assured that, although they are often informal, blogs are often seen as legitimate sources of good information. In fact, many large corporations include blog-mentions among the press included on their websites.

2. Blog Discussions are Natural. If a brand or product makes an impact on a blogger, he or she will probably mention it on a blog. Some companies even ask bloggers to review products and introduce new products. Many bloggers already include ads on their blogs, so they will probably be happy to include information about your product or service as well, given that they find it worth mentioning.

3. Bloggers are Bright. As a whole, bloggers are both educated and affluent. In fact, 75% of bloggers also graduated from college and 42% have attended at least some graduate school. More than half of them are part of a household than brings in over $75,000. These are good people to know from a marketing standpoint. They’re savvy and they have a lot of money to spend. These are people you want on your team.

4. Bloggers Read Other Blogs. Bloggers get most of their information from other bloggers; so if you want to get noticed, you need to make sure that you become visible on a blog. Keep in mind that, not only do bloggers read other blogs regularly, bloggers also use blogs as their primary source of information about brands and products. This is obviously a great way to make yourself visible and to attract the attention of potential customers.

5. Your Competitors are Doing It! Since so many companies are already asking bloggers to act as brand advocates, chances are that your competitors are already among those taking advantage of blogs as brand builders. Do yourself a favor and start using blogs to build your brand or you could find yourself out in the cold!

If your image of a blogger is a pimply-faced teenager sitting in his basement writing about his latest conspiracy theory, you need to update your perceptions. Bloggers are a bright group who look to each for information. Use them in your brand-building efforts and you’ll see results!

Seomul Evans is an internet Marketing expert with a leading search engine optimization Services company specializing in Top Search Engines and a contributor to Moe’s Blog Marketing

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