Archive for March 26, 2009

Media PR As a Vessel For Communication

Media and public relations firms have a complex relationship. Media is the vehicle through which public relations firms place their messages. Without the media pr would not be able to communicate with the public. So the media is a necessary tool for public relations.

On the other hand, media has become more dependent on public relations to supply them with stories. The media has to fill their air time and columns, and for this they depend on public relations. There are plenty of public relations firms that are happy and eager to do this. So media pr is a two way street, with both being dependent on each other.

Renowned public relations firms and agencies are the contact point between businesses and the media, and this gives them powerful control on the media. Media firms and journalists are only too willing to negotiate with these firms. In turn, the public relations firms look at the media moguls to carry their stories and press releases. Public relations firms can refuse to divulge information regarding a business and vice versa media firms can refuse to publish information.

Some journalists will be only to eager and happy to print any release supplied by a public relations firm, without verifying it. One of the major activities that media pr is involved in is planting stories. This is a tool that has been invented by the public relations industry. Media gets the press releases from different agencies and that is why the same story is carried across the media. Recently audio, video releases have been added which are like press releases that can be broadcasted.

The media pr relationship is an uneasy relationship. Some have gone to the extent of describing the media pr relationship, as a love/hate relationship. Some media people are wary of publishing or airing a press release by a public relations firm. On the other hand, they don’t want to miss out on a juicy tip. The public relations firm wants to get that space in columns and on air for their clients. Many a scoop has been provided to the media by a public relations company. An irate public relations person can also provide journalists with junk news or send them on a wild goose chase. Public relations firms have also stopped the press by using strong arm tactics. They don’t want bad publicity for their clients and may use various tactics to stop this from happening. Public relations firms thrive on developing good relations with reporter and editors.

Media pr has come a long way, and both have seen a tremendous growth. Business executives are rid of having to face the media. Media has to depend on public relations to get them news. Public relations companies want to get good publicity for their clients and suppress any bad publicity. Media is employing lesser journalists and fewer investigative reporting is being done. In this environment public relations has become a necessary crutch for the media.

Media pr relation will continue to grow and thrive as both have become too intertwined. Neither can survive without the other, and media pr is an interdependent relationship.

The Importance of Building Credibility Online

At the end of the day, your business’ good name is about the most important thing you have going for you. And in the online world, protecting that good name can be a full time job. How you maintain your web presence, and monitor customer reaction to your business can be the difference between a stellar online reputation in your industry and a reputation that actually harms your business more than it helps.

The Importance of Online Credibility

There are several reasons why maintaining online credibility is so important to your business.

· Bad news travels fast. If you lack in online credibility, the news of your issues will spread quickly throughout blogs, message boards and customer review sites. It won’t take long before visitors are no longer flocking to your website or blog.

· Your competition is watching you. Your competitors are constantly reviewing your web presence, looking for opportunities to “one up” you in every way. A lack of online credibility gives them the window they need to jump ahead of your business on the web.

· It’s a cost-effective way to stay “healthy”. Maintaining the highest level of quality is the best way to keep your business strong – all while doing so on a budget. Adding content, responding to feedback and providing great customer service all require minimal investments, and pay big returns in the long run.

How to Build Credibility Online

The following represent some simple techniques for building a first-class reputation online.

· Keep your web presence fresh. The most credible websites and blogs – the ones that customers and clients visit again and again – are those that feel as if they are constantly updated and refreshed. Stale, out-of-date, content and information is a death knell for a web site – especially in the case of a blog, where visitors are extremely savvy about how often it is being updated. Fresh information means that your business is devoted to its web-based customers – a fact that is not lost on them.

· Authoritative Content. One of the most powerful ways to establish credibility online is to turn your website into a one-stop source for relevant information related to your area of expertise. This is accomplished by developing and maintaining an article archive containing impartial content about your products, business or industry. Writing authoritative content actually serves two purposes – it builds credibility online AND (provided that the articles are keyword-rich) establishes your presence atop the major search engines.

· Customer Reviews. If you sell a product or service online, chances are that customers are providing feedback somewhere in the web-o-sphere. The job of credible online businesses is to monitor these reviews carefully and act on them in specific ways, including:

o Respond to negative reviews – when a customer writes a negative review, open up a dialogue with that individual. See if you can determine what it was about their customer experience that led them to post a negative review of your business. Offer them a chance to come back and try you again. Entice them with an offer.

o Maintain a dialogue – let the web community know that you are a business that responds to its customers. Be active part of review communities such as Yelp or Yahoo! Reviews. Be an active poster on these boards and your reputation will grow in any business climate.

· Customer Service. In 2009, customers have come to expect top-flight customer service from their online vendors. It is therefore important to be there, via phone or email, whenever your customers or clients have a question about your business. Treat your online “shop” like a brick and mortar presence and watch your reputation grow!

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Pros And Cons Of Outsourced IT

Outsourcing your IT needs is a great option for many companies. I created and operated a company that was “outsourced IT” for many organizations for more than ten years. The key is to beware of the company you’re working with. Check them out and make sure it’s a company you feel confident being supported by.

So first the cons.

When it comes to cons, I always remember the company in Florida that I helped, where the CEO actually spent about half an hour telling me how I wasn’t going to find anything there during the security review, but he just wanted to be extra sure. After I finished meeting with him, I went out into his office and looked at his network. I like to do a head to toe examination, which I learned earlier in my life as a paramedic. So I started the Internet working, and then I checked the router. Everything looked updated.

Then I looked at the back of the firewall appliance and I saw that there was only one cord plugged in. Guess which cord? If you guessed the power cord, you’re right. I traced the Ethernet cable and found that their router went straight into their corporate switch, meaning they had the tools to protect themselves, but the tools weren’t hooked up and his company was vulnerable.

Now this is a company that makes a product that is not only patented, but it’s also the only one of its kind on the market. The CEO told me stories about people standing in the parking lot with cameras taking pictures of everybody going in and out of his office, hoping that they can find somebody with an open blueprint or some other information that would reveal how their product is made. So this is a company that needs to be secure.

When I showed the CEO what I found, he turned beet-red. I then asked the CFO, who is the go-to person in the office for IT matters, “Did you know about this?” She replied, “Oh, yeah. Whenever that thing’s hooked up, we can’t send or receive e-mail, so our outsource people said we should just unhook it, and we did.”

I explained that their outsource IT professionals did not give them good advice. All they needed to do was open up the ports so e-mail could come through. I then said, “Well, were they going to come back and help you fix this?” She said they were. So I continued, “Well, tell me this was yesterday when they unhooked it, and that they’ll be back later today to hook it back up.”

“Oh, no,” she said, “It’s been about six months.”

Yikes! But this is the kind of atrocities I see. At that same company I found out that their domain administrator password was the one-word name of their company. So in other words, if the company was named Tekco, their password to get into their domain as the administrator who has access to everything was also Tekco. Once anyone logs in as a domain administrator, they have total access to all data and configuration in your entire domain. Talk about a hacker attack just waiting to happen.

As it turns out, this particular outsource company uses that password system for all their clients. That way, if they hire a new employee, they can tell the employee, “Here’s a list of 50 companies that need to have their networks taken care of. Go ahead and run out there and take care of them. By the way, the domain administrator password is the first word of their company name.”

I later asked the CEO, “How did you know that was a good outsource company to use?” He proceeded to pull out the phone book and opened to the IT section. “See,” he said, pointing to their listing. “They have a half-page ad.”

Fortunately, he doesn’t use them anymore, and he doesn’t judge IT companies by the size of their phone book ad anymore either.

Realize, too, that not all outsource providers are like the company in this example. I’m simply showing you the kinds of things you need to be aware of.

Okay, so now let’s look at the pros.

The biggest pro of using an outsource IT provider is the level of expertise you can get. For example, how would you feel if you walked into the hospital and the receptionist said to you, “Good morning. We’d like to introduce you to Dr. Smith. He’s our resident cardiologist. He’s also our resident brain surgeon, our resident neurologist, our resident OB/GYN doctor, our resident…” If you were to hear that, would you think this doctor is really qualified in anything? No way!

Yet, in IT, it used to be that one person could be an expert in everything IT related. But because IT has expanded so much over the years, that’s not so anymore. Even so, many IT professionals still think it’s their responsibility to do everything in the IT department. Often, this can cause problems. That’s when you need to bring in outside help. Bring in someone who is an expert in what you need done.

Additionally, outsourced IT professionals see many different businesses and often recognize problems early on, before they have a chance to damage your organization. Also consider that when you outsource your IT needs, you don’t have to send people to expensive schools and long training programs so they can learn how to configure some device that will only need to be configured once. Even better, some IT outsource firms have alliances with vendors that can get you special pricing on hardware and waffleware. Finally, should your own IT professionals move on or become ill, it would be nice to have a solid outsourced IT firm to fall back on during emergencies.

Therefore, be sure you support your IT professional, especially if he or she says to you, “We’re getting ready to install the latest version of Exchange. It’d be really nice to have someone else come in and set up Exchange.” So make it okay for your IT professionals to bring someone else in if they want to. That’s when you’re using IT outsource providers in the most effective way. You’re relying on the specific expertise of someone to help your company get over a hump or take care of a challenge.

Action Item: Even if you have an IT staff, investigate some IT outsourced firms for specific areas of expertise where your IT professionals would enjoy assistance. Call them and meet with them to discover how they can assist you with your IT needs.

Most executives would rather have a root canal than learn technology. Mike Foster has 25 years experience explaining technology in plain English to owners and executives. Executives learn tips to increase profits and avoid losses. IT professionals are empowered to be even more valuable to organizations. Learn more at Keep My Network Safe.

Promotional Trays – Get Carried Away With a Great Marketing Campaign

Imagine you are at a company picnic. A long buffet of delicious food is spread out before you, but as you attempt to fill your plate, disaster strikes, the flimsy paper collapses, and the drink cup you’ve been trying to juggle tips over. Now, in front of your colleagues and their families, you are wet, stained, and embarrassed.

None of this would have happened if your company had provided any one of the colorful, practical and durable promotional trays that are available for occasions such as these. These trays come with divided sections for keeping servings of food from running into each other, as well as a holder for a cup. The cup holder helps free your hands for anything else you need to do such as scooping food onto your plate or tending to small children.

These personal trays can be made in almost any color, and then imprinted with your company’s logo. The colors can reflect your brand so that your company’s recognizable themes are visible even during leisure activities. At the end of the event, your employees can take home their promotional trays and use them for causal lunches or eating on the deck.

Of course, these promotional trays are good for more than just company picnics. Because they are so durable and practical, these promotional trays are good for many other occasions, as well. They can be given away at trade shows, where they will be among the most popular items on the floor. Business conventions are another place where high quality items such as these trays will make a colorful impression on anyone who is considering doing business with your company. The low price that you pay for these items will be more than worth the business you get from offering such a handy gift.

Another variation on these trays can be used at indoor functions, even elegant ones where people need trays that look more formal and elegant. You can get trays of hard, clear plastic that is designed to look like crystal. These trays are designed with an opening for a faux-crystal wine glass or champagne flute, so that you don’t have to carry things in both hands while you move through a buffet line or shake hands with colleagues or customers. These promotional trays are ideal for cocktail parties, where people are expected both to drink and to circulate, and your company name on the surface of the plate will increase your exposure at these corporate events.

For an interesting twist on these corporate social events, you could also consider unique, custom-made theme trays. These promotional trays are designed with your particular event in mind, and can include anything that reflects the theme of your event. If it’s flowers, American, Mardi Gras, the sea, the stars, a costume party, or a Valentine’s party, there are companies that will design trays just for you, to promote your event and to get your guests in the mood to celebrate.

Matt Franks is director of Fluid Branding, the UK’s largest supplier of promotional trays and other Promotional Products at www.fluidbranding.com. For Eco Friendly promotional products, including Recycled, Organic and Sustainable items visit www.ecoincentives.com

How Can we be so Stupid by Listening to the Bottled Water Manufacturers

A while ago I wrote an article called “Beware of bottled water”, I realized we had a monster problem, however, I did not know just how big it was.

We now have one of the biggest and disastrous environmental calamities there ever has been, all because of a fad. When it was decided we “needed” to carry around a bottle of water, we certainly didn’t know what we were getting into.

Please look at the following headline, and ask yourself what are you going to do about it?

10 Million TONS Of Trash Floating In Pacific

If you have been looking for a way you can help to make this world greener, here is a way for each of us to do that little bit.

The Environmentalists really have a point, ask yourself why are we destroying the Earth? WHY. ??????

It is easy to pass the responsibility on to the manufacturers, those manufacturers who case everything in plastic wrapping, DVD’s CD’s Toys, the list goes on.

The Canadian Government, and I am sure the American Government and many other world Governments are working have people working at recyclable wrapping. This of course makes sense; in fact it should have happened years and years ago.

Now let’s get back to plastic bottles.

Our Super Markets display hundreds of dozens of plastic bottles all filled with reverse osmosis water, this water, many scientists call “dead water”. All the minerals have been removed, and all of this water is acidic. Most people are not aware how much damage it does to our bodies.

There are those who know what acidic water does, for those who do not know, here is a short explanation.

The body requires a pH balance of 7.365, acidic water varies from 4.00 to 7.00. When the body does not get what it needs, it collects the shortfall ( between the 4.00 and the 7.365) from other part of your body. That could be either from your bones, your teeth, or from your cells.

In 1931 the gentleman who won the Nobel Prize, said that Cancer cannot survive in an alkaline body, but, grows easily in an acidic body.

If that isn’t a reason to stop using bottled water maybe you should have a quick look at this 1 minute 13 second video.

NOW YOU KNOW………

If each one of you, who are reading this article who drink bottled water, would STOP, and not add further to the problems, alternatively you would be helping to stop one of these terrible problems. PLEASE STOP.

Even though the video does not show it, tap water is less acidic than bottled water.

The suggestion is to drink alkaline water, and use the correct container, of course definitely not plastic..

10 Million TONS Of Trash Floating In Pacific

By Frosty Wooldridge 3-24-8

If you should see this amazing floating pile of plastic pollution in the Pacific Ocean, it’s called “The Great Pacific Garbage Patch.” It features three million tons of plastic debris floating in an area larger than Texas.

An eye-popping 46,000 pieces of plastic float on every square mile of ocean! Humans toss another 2.5 million pieces into our oceans hourly.

” Let me repeat this: the United Nations Environmental Program report estimated 46,000 pieces of plastic debris floats on or near the surface of every square mile of ocean.

Each of us on average uses 190 pounds of plastic annually: bottled water, fast food packaging, furniture, syringes, computers and computer diskettes, packing materials, garbage bags and so much more. When you consider that this plastic does not biodegrade and remains in our ecosystems permanently, we are looking at an incredibly high volume of accumulated plastic trash that has been built up since the mid-20th century. Where does it go? There are only three places it can go: our earth, our air and our oceans.

We do have a problem and I am sure you agree, please help by doing the right thing.

To have much more information Please VISIT HERE

You will see and listen to many Testimonials of people who have had their lives changed for the better simply by drinking Alkaline water.

Ask yourself, doesn’t this all make sense?.

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Unveil a Powerful Marketing Tool That Many Are Overlooking

The word “viral” makes you think infection, illness and disease. But, when referring to Internet Marketing , “viral” is very much a desirable thing!

What is Viral Marketing? Well, viral is a way of spreading your marketing message from person to person, similar to passing a cold around. You pass on the germ to about five people, who in turn each pass on the bug to 5 more (5×5=25), who then spread it to another 5 (25×5=125) and so on until after just 8 levels, you reach the staggering figure of 1,953,125. Of course the best example of viral marketing is Hotmail, one of the first free Web-based e-mail services. Their strategy was, and still is very simple:

1. Then stand back while people e-mail to their own network of friends and associates who see the message and sign up for their own free e-mail service, and the cycle continues.

2. Give away free e-mail addresses and services

3. Attach a simple tag at the bottom of every users email message sent: “Get your private, free email at ….”

So, What Makes Marketing Viral? A viral marketing plan has some or all of the following basic elements:

1. Exploits common motivations and behaviours

2. Uses existing communication networks

3. Utilizes the resources of others

4. Provides a product or service free

5. Makes for easy transfer of the message to others

6. Allows easy growth from small to very large

When providing a product or service free, The word “Free” is the most persuasive word in marketing. Most viral marketing campaigns give away a product or service to gain prospect’s interest. Eg. Free e-mail service, free waffleware, free info. etc. Then, when you have their attention, and build their trust, you can sell something related to their target niche. Don’t hit them with a sales pitch first, they won’t be as interested.

Time and time again, this has proven to be true. Now, most people have around 4 to 10 people in their close network of friends, family and work colleagues. On the internet, nearly everyone has email addresses in their contacts list, and favourite websites stored in their web browser. Use this fact in your marketing campaign. So, when you give away a free product, ask the recipient to provide the email addresses of others who may be interested. You could provide a friendly “Tell a Friend” feature which makes letting your contacts know that much easier.

Viral marketing has come a long way since the day of Hotmail. Today, most viral marketing websites take hold extremely well, and benefit all parties involved. Everyone wants to take part in something that is catching on like wildfire, and especially when it proves to be rewarding for all involved.

Because viral marketing is used as a way of building customers, and driving traffic to your website, it’s simply a win/win situation for everyone! There is very little cost involved with a Viral marketing effort. In fact, in many places, it can be free. Given that, and the huge potential for increased profits with less effort, your marketing campaigns should always go viral so your prospects can’t resist!

Did you find this article helpful? If you did, then take a look at the step-by-step video tutorials here! http://www.MyStory.HugeMoneyForever.com

Using Long Tail Keywords to Your Advantage

A keyword is a simple word or phrase that is typed into the search engine by a user looking for information. For example if a searcher was looking for information on family photography tips, they might use some of the following common search terms.

family photography

photography tips

taking photos

If you used a keyword research tool like Wordtracker, you would discover that these phrases are very popular search terms. In fact, if you built a web page that focused on any of the keywords above, you would have a very difficult time ranking in the top 10 on Google’s search results page?

Why? Because the competition for general keywords can be fierce. Keyword competition is defined using the term Supply. If a keyword phrase as a high supply, it means that there are many web pages out there that are using this keyword. The higher the supply, the more the competition.

Long Tail Keywords are simply the longer and more targeted phrases that people type into the search engines. In our photography keyword example above, we looked at a few very general competitive keywords. Here are some long tail keywords relating to photography.

night time photography tips

eliminate blinking from photos

removing red eye from photos

Do you see the difference? Long tail keywords are much more targeted to a specific sub topic. The nice thing about discovering long tail keywords in your particular niche is that they typically have a much lower level of competition, so it is easier to rank in the top ten in the search engine results.

Another advantage is that long tail keywords bring in much more targeted traffic. While the keyword ‘family photography’ may be a very competitive keyword for photography sites, the traffic brought in by such a keyword will be pretty broad. By comparison, someone finding your site through the long tail keyword ‘eliminate blinking from photos’ is looking for specific information. If you can provide that information, you stand a much better chance of building trust and confidence with this visitor and converting them to a newsletter signup, registration or purchase.

Someone that gets to your site via a long tail keyword is typically ready to pull the trigger on some type of purchase or action. We say that they are “late” in their buying cycle. In addition, you’ll find it easier to achieve a top ten ranking at the search engines for long tail keywords. By sprinkling them into your page copy, you are more likely to pull in traffic that converts at a higher rate. The downside is that long tail phrases will typically not generate the high traffic numbers of more general keywords. But remember, the more general keywords are much more competitive.

If you use an analytics package like Google Analytics, you’ll actually be able to see the types of long tail keywords that people typed in to get to your site. While long tail keywords can make up 50% or more of your traffic, many of them will only be one-time traffic generators.

So then, is it possible to research and target long tail keywords when writing your web pages? The answer is ‘yes’ and ‘no.’

First off, if you write good original content that is genuinely helpful to your target market, you’ll automatically weave in long tail keywords without even trying. As your page content grows, visitors will get to your site through more and more of these long tail phrases. In other words, the tail will grow longer and longer. In fact, you’ll find visitors getting to your site using search phrases that you would have never thought of yourself. This is the value of focusing each of your content pages on a specific topic that provides valuable information to a narrow target audience.

All hail the long tail!

Corte Swearingen is the creator of the Integral Marketing System and CEO of SmallBiz Marketing Tips. Read Long Tail Keywords for additional tips on using the long tail to rank higher in the search engines and generate targeted traffic.

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