Archive for March 31, 2009

Graduation Stationery To Match Your Start-Up Business Stationery

Graduation is an exciting time – and an opportunity to promote your related start-up business endeavor. If you are planning to open your own business after you receive your diploma, consider choosing graduation stationery that matches your business stationery for a budget-friendly and cohesive “branding” strategy.

Elements of Graduation and Business Stationery

Graduation stationery typically includes announcements, invitations, and thank you cards, although often the invitation performs double duty acting as the announcement as well. In contrast, business stationery typically consists of a letterhead, coordinating envelopes, and business cards. Both types of stationery are important and can be a vital part of your new business venture.

Why Choose Matching Stationery

Graduation stationery functions to inform friends and family of your academic achievements, with details of the event, what degree you are earning, and when the ceremony will take place. If you plan to start a business related directly to your degree, then you might want to keep this in mind when shopping for graduation and business stationery.

By choosing the same paper and general layout, you can often save money by ordering multiple items in one stationery package – and even better, you have a way to connect people visually to your graduation and business without seeming pushy.

How to Use Matching Graduation and Business Stationery

One of the best ways to advertise your business and announce an achievement is to celebrate with a party. An easy way to announce your graduation and business venture simultaneously is to invite friends and family to a graduation celebration at your new place of business. You can celebrate both accomplishments at once.

For example, if you plan to start your own accounting service and just received your finance degree, you might host your graduation party at your new office. You can use your graduation stationery to announce the party, while giving attendees a preview of your new business.

At the party, you’ll have your new business cards displayed along with any promotional material, even if it’s just an introductory letter printed on your new business stationery for people to pick up and take with them. By matching the graduation invitation to your business stationery, the look will be cohesive and people will recognize the “brand” that is you.

Tips on Choosing Stationery Designs

Simple and professional deigns are always the best choice. Perhaps you choose white bond paper with a black border and a modern swirl header. Your graduation stationery could easily incorporate this elegant design without seeming too corporate, while your business stationery could likewise feature this design without seeming unprofessional.

If you want to incorporate color, perhaps a school color, then choose wisely. Try to avoid outrageous color schemes and colored paper. Instead, insert color in the form of a border or monogram to preserve a professional appearance without staying too neutral.

As long as you can link the two types of stationery together, you have a great chance to let your friends and family preview your business venture and give them the opportunity to tell others. You might get your first clients as a result of combining your graduation and business stationery packages!

Your graduation invitations should reflect your accomplishment and personality. For ideas on how to celebrate your new degree and introduce your start-up business, browse through inspiring themed party invitations.

A Comparison Between 2 Popular Article Directory Scripts

You want to run an article directory and can’t decide which script to use. In this article I compare 2 of the more popular article directory scripts and try to decide which I prefer and will tell you why.

Setting A Directory Up

Article Dashboard: I launched my first directory using the free Article Dashboard script on July 3rd 2007. It took about 3 weeks and many visits to the Article Dashboard forum asking for advice to get it up and running.

Article Friendly: I set my paid for Article Friendly script directory up on November 3rd 2008. It took 1 hour to get it up and running with no help.

Why the difference? First time round I was new to php and absolutely hopeless with understanding scripts and learned more over time. Even so I believe that the AF script is easier to install.

Although the really useful AD forum has been down for a while there are still several forums run by directory owners where you can get help. AF has it’s own forum where you can get help with your article directory and also advice about other scripts including AD.

Design

My fear of messing with php scripts has stopped me from doing major redesigns but there are a couple of sites offering very good free tutorials for AD directories and the AF forum offers lots of advice. There are also some great designers out there who own directories and offer design services especially for article directories. Good because they understand the functionality better than a general designer.

I personally have found it a little easier to redesign around the AD script, but as I’ve been using it longer I have more basic understanding of it.

Running Your Directory

Authors submit articles, you check them and either approve or decline them it’s simple – or is it? With both scripts you can set articles to auto approve. The function is inbuilt in the AF script alongside mass keyword approval – or disapproval but with the AD script you need to mess with the coding or get an add on. Personally I would never auto approve articles, there are too many people out there who want to submit adverts, plagiarised articles and basic crap rather than the quality articles that any website owner would want on their site.

There are quite a lot of add ons available for the Article Dashboard script, some free and some paid for and some of which I use. A duplicate title checker is a must and that I got free. Whenever somebody submits an article with the same title it is flagged. Sometimes it’s the same article, sometimes it’s just an author being unlucky and I can let them know that they need to change their title. Article friendly has a duplicate checker built in.

Article Friendly also has an automatic decline function if an article’s word count is lower than the amount that you choose to set up in the dashboard. I got a short article deleter free for AD and with that I can set the minimum wordage of articles that I want on the site, but as I could never get it to work it’s a mute point. I’m sure that there are more such scripts available if I really wanted one.

Blocking Undesirables!

Another feature that AF has that I like is being able to block unwanted authors with one click. It’s not something I like doing but if somebody constantly submits plagiarised articles, adverts etc. banning them saves my time and theirs.

You can also block email addresses with the AF script. I chose to block free email addresses as most of the problem submitters come from free email addresses. I have no problem with free email addresses personally, blimey I use them myself, but as that particular directory is in the travel niche and most genuine travel writers use their website email addresses the block saves me time.

Another good feature on AF is being able to delete authors with no articles with one click. Some of those authors may genuinely set accounts up intending to submit articles but never get around to it, but I suspect otherwise with some new authors who join up and fill in their profile with a link to anything but a travel site.

Those features are only available on AF, but as I said earlier in this article there are all sorts of add on scripts available for AD and more turn up occasionally.

Keeping Things Clean

With AF there is a bad word block area in the dashboard where you can input words that you don’t want appearing on your site. If an author uses any of those words the article is automatically declined.

I did buy an AD add on that scans resource boxes for words that you input into the script and you can delete offending articles in one go. That has proved invaluable as a time saver against masses of plagiarised articles.

More Article Friendly Goodies

AFs dashboard also lets you clean up, repair or optimise your database with one click, very handy for those of us who haven’t got a clue how to do it themselves. You can also keyword optimise all of the categories very easily, add extra admin access, find articles or authors and mass move articles from one category to another. You can also link up to 4 different mass submission companies from your dashboard if you want to.

Article Dashboard Goodies

I seem to be favouring AF over AD scripts, but the main reason that I haven’t converted my AD directory over to the AF script is that when I am checking articles I can also click on and check the authors links before approval. You would be surprised just how many authors submit articles with broken links, or links pointing to unacceptable sites. With Article Friendly I have to paste links in my browser to check them, or scrutinise the html and that takes time.

Another thing that I like better about the Article Dashboard script is that authors can use html within the article body whereas the Article Friendly script automatically rejects articles using html. Personally I prefer to use html where I can as long as it follows the directories guidelines. Html helps to make an article stand out and become more readable. However you can add html to articles in the admin area of Article Friendly.

In Conclusion

There are more features that I haven’t mentioned but I’m sure that you get the picture. Although the Article Friendly script is easier to install and use I still slightly favour the Article Dashboard script because of the last 2 features mentioned, but as there are regular updates to the AF script that could change.

Which article directory script is best is really up to personal choice and you can see working examples of both scripts at my general subject Article Directory BB Articles and the top travel article directory Articles Abroad

What Are the Benefits of Laminating Paper?

Laminate is a material created by pressing two materials onto each other and sealing them together. The most know product is probably laminate flooring, which is a cost effective alternative to hardwood flooring, and of course laminated paper used to preserve the condition of documents, leaflets, business cards and other types of information printed on card or paper such as restaurant menus.

Lamination is created by placing the material between two sheets of material, often plastic, and sealing them shut by heat and pressure. The surface is then smooth and there is often no marks to be found from the process. By proper lamination, the surface will be completely transparent and not impaired the printed material in any way.

Lamination was first created by inventor Dr. Morris M. Blum, dental medicine doctor from New York in 1938. Back then the dental industry used clear plastic resins to bond and cap the enamel surface of teeth However, the doctor saw a possible different use for the plastic material and created, what we know today as modern laminate. Dr. Blum was first inspired after he saw how old photographs would falter and decay over time. Wanting to preserve his memories, he eventually laminated a photograph, of his wife, in 1938, and thus lamination was created. This practice is still recognized at the University Of Minnesota, through the Dr. Blum Memorial Lectureship.

When paper or other paper like materials are laminated it can prevent and help protect it from harmful damage from the sun and other sources. Lamination can avoid paper getting smudged, stained, wrinkled, marked, abraded or greased over time, a very practical solution especially to preserve resources. Today, all forms of identification papers that include photography are laminated such as driving licenses, passports, social security and many more. Credit and Debit cards are also laminated. Imagine the amount of work that would go into issuing new identification if they were not laminated. The rain forest would probably be a thing of the past already!

Lamination can also be used to change properties or add properties to a flat surface, in this instance mostly paper. Impregnating vinyl with magnetic material can create the amazing magnetic stickers that we all have become accustomed to using, at work to hang memo’s and at home to make sure we remember the grocery list. Laminating several times over the same material can give the sort of surface that can be written upon with an erasable marker or chalk. The stunning holographic images on credit cards or novelty items are also an example on how lamination can create effects, by slightly altering the contents of each layer.

Having your business cards laminated will ensure clients and customers are able to keep a card for along time without it becoming unreadable and dog-eared, offering a greater professional impression as well as a cost effective method of ensuring your card can be kept for long periods of time by your clients. Laminated business cards can also incorporate many of the impressive features, such as holographic images to portray your corporate or business image and company logo very effectively.

Solopress print and design produces range of matt laminated business cards printed full colour on both the sides.

DIY Business Stationary Design – a Good Idea?

Business stationary is often overlooked as something that is not necessary but it can help create your company’s image. It is important that it creates the right image for your business. A poorly designed letter head or compliment slip can give the wrong impression and damage your business.

Over complicated designs can look really unprofessional especially if they are not well thought out. They can also detract from the company name and contact information. Some badly designed letter heads make it impossible to read the company name which is something you want to avoid. You want to be clear and bold but also subtle. Having all the text in capitals in the largest font size that will fit on the paper gives the impression that you are trying too hard which also looks very unprofessional and cheap!

Quality materials give the impression of a professional business. Even the paper you use for letters is important. If the paper is low quality it will give the impression that you don’t care about details or about your clients. Using high quality paper will also give your business a personal touch, the equivalent of a mint on your pillow in a hotel. It’s these little details that make clients feel valued.

Creating stationary yourself seems like a good idea and appears to be the better option. However unlike a professional printer you won’t have the right machinery or materials for the job. A normal home inkjet printer will be nowhere near the quality you would get with a professional laser printer or printer press. Plus a professional will use better quality papers and inks to make sure you’re stationary looks as crisp as possible.

Professional graphic designers often have a lot more experience than you do when it comes to designing stationary layouts and business cards. They will know instantly what sort of designs will work with your company image and be able to give you their expertise. The most important thing about your company’s identity which you can only get from a professional is a unique look. There are many templates out there and some are even customisable but they still aren’t truly unique.

A professional graphic designer will be able to create a business identity for you from scratch and make it look exciting as well as unique. They will ensure that your business stands out from the rest; it’s their job after all.

Creating stationary and layouts yourself would take time and money. In the long run it would cost you more money to get a poor result than it would to pay upfront and get a professional result quickly.

The same applies when getting business cards printed. The one thing that people often get wrong with business card design is they make the designs too complicated and crowd the small space with too much imagery and text. A professional would be able to take all the different elements you want and put it together in a way that would look stunning.

Solopress is the printing company in UK with dedicated and skilled advertising professionals to help you in getting the business cards printed at cheaper rates.

Full Colour Poster Printing – Top Ten Most Successful Posters Ever

1. Probably the most successful and memorable poster created is the Lord Kitchener recruitment poster from 1914. This poster was successful because it relates directly to the viewer making them seem important. It was very successful and managed to encourage huge numbers of people to volunteer to join the army. The poster is so successful that it has been reproduced and parodied many times since. The poster was recreated for America during World War 1 and World War 2. The American version has Uncle Sam on it instead of Kitchener.

2. The inspirational/motivational posters designed by Successories have become famous through the many parody posters that have been created in the same distinct style called de-motivational posters. The original posters, known as corporate impressions, were designed for offices or schools to inspire and motivate people. The designs on the posters are very simple. There is an inspirational picture followed by an inspirational quote below it with a heading such as “Success” or “Brilliance”. The background to the posters is black which makes the image stand out and gives it its distinct look.

3. The cult film by Pink Floyd The Wall is best known, after the music, for the incredible art work by Gerald Scarfe. His animations are what really gave the movie its edge. It is the artwork that makes the posters for this movie so iconic and unforgettable.

4. The posters for the ipod mp3 player have a very distinctive and instantly recognisable style. They usually feature a black silhouette of a person dancing with a bright coloured background behind them. The white ipod and headphones stand out against the black silhouette. The success of these adverts has lead to the creation of new adverts where the background is multicoloured. Like a lot of successful posters the ipod style has been parodied and reproduced many times.

5. Another cult film with a very recognisable poster is Stanley Kubrick’s A Clockwork Orange. The poster features the main character Alex holding out a knife though the letter ‘A’. The poster is very simple on a white background and was designed by Bill Gold. The poster captures the sinister nature of the film whilst intriguing the viewer.

6. The always controversial PETA created a striking poster for their anti fur campaign. The posters featured celebrities or models naked with the slogan “Fur? I’d rather go naked”. These posters were so successful because of the powerful messages behind them, or maybe because they featured naked women. Whatever it was that led to the success of these posters they certainly stuck in people’s minds.

7. Movie posters would not be what they are today if it wasn’t for artist Drew Struzan. Struzan is responsible for creating some of the most exciting and memorable movie posters. From E.T. The Extra-Terrestrial to Indiana Jones his posters have captivated millions of people into seeing these movies. With over a hundred movie champagnes Drew Struzan is still creating posters to this day including Harry Potter. With his complex, hand painted, compositions it’s clear that Drew Struzan really knows how to attract an audience.

8. The Guinness posters by John Gilroy were very successful. They were simple illustrations with their now famous slogans “My goodness my Guinness” and “Lovely Day for a Guinness”. Many of the posters featured the Guinness toucan. The quirky images and memorable slogans were certainly what made the posters successful.

9. The poster for the movie Jaws is simple but effective and probably one of the best known movie posters. The poster has a sinister calmness to it, the moment just before the disaster strikes frozen. The poster captures the suspense of the movie and the terrifying monster amazingly well.

10. Disguised as an old magazine the poster for Pulp Fiction is very striking. Uma Thurman lays across a bed the image of a film noire femme fatale a cigarette in one hand and a gun in front of her. The price 10 cent is one of the many details that make this poster successful.

Full colour poster printing has stood the test of time as being one of the most effective advertising strategies which can reach out to a national and international audience.

Solopress is the printing company in UK with dedicated and skilled advertising professionals to help you in getting full colour poster printing at cheaper rates.

The Flyers of the White Rose Movement

On the 22nd February 1943, three young German students are executed by way of guillotine. The crime they have been accused of and executed for is ‘treason to the Reich‘. In the days to follow several of their friends and collaborators were also arrested. Described by the local media as ‘scum and outcast‘. Today they are thought of as true heroes of their time. Some of the few, under the Nazi regime, that dared stand by their beliefs and stand up against what they believed to be a threat to the nation and people of both Germany and the rest of the world.

The movement went by the name The White Rose Movement, a group of students and a teacher from Munich university. The main members: Hans Scholl, Inge Scholl, Sophie Scholl, siblings, and Alexander Schmorell, Willi Graff, Christoph Probst, Juergen Wittgenstein and Kurt Huber. The group was far from the traditional subversive revolutionaries on the lookout for fire and trouble in the streets. On the contrary, the group consists of top medical students and a philosophy professor in the case of Kurt Huber.

It was the atrocities carried out by the SS on the war front, as witnessed by Hans Scholl, that led to the formation of the group. The friends believe that if only the truth of what is happening could be made available to the public, then the people would turn against the Nazi regime and their despicable conduct. As such, they begin to write pamphlets and flyer’s to be distributed in the night across German society. The pamphlets called for the German people to ‘stand up for what is right and decent, and pot a stop to the crimes committed’.

Since open voicing of disagreement was seen as dissent in Germany and was not tolerated, the group were forced to distribute their flyer’s any way they could under the cover of darkness. Putting them in mailboxes, in public places and anywhere where they thought they could get word of mouth to spread the message and grab people’s attention.

In 1943 the group was arrested and tried before a court. A janitor, coincidently a Nazi party member, had seen Hans Scholl throw flyer’s onto the ground in a school and reported him to the authorities. Within days, the Gestapo had infiltrated and arrested the rest of the group, their fate already decided. Only Wittgenstein managed to survive.

However, the pamphlets are smuggled out of Germany into Scandinavia where they find their way to England. During the bombing raids, the English threw out copies of the pamphlets and flyers by air, as part of their effort to make the German people rebel against the Nazi regime.

The story of the White Rose Movement is a fascinating history of courage and ingenuity and a testament to the power of the flyer medium. Flyer printing services have helped people get ‘the word’ onto the street for whoever had anything to share or voice to the public and fellow citizens and continues to be an effective form of publicity.

Solopress print and design one of the leading printing company in UK has experience in flyer printing services at reasonable rates.

The Secret to Building a Massive Downline

The ultimate measure of your MLM success is how large your downline is and how active and prosperous their downlines are. This article will look at how you can discover the secret to building a massive downline.

If you have been around network marketing for awhile, you may have attended meetings used to advertise different business opportunities. Many prospects come to these meetings and ultimately some people will sign up to be a part of the business. Many of these prospects do not understand the system and ultimately turn out to be unsuccessful. Many people’s downlines are filled with individuals who do not work actively at the business. How many people in your downline are active and involved in the business? That right there is how you discover the secret to building a massive downline. You have to find those individuals who have a keen interest in networking marketing and will be active in building their business. You have to help them become successful and this will make you more successful.

To truly attract people, this can happen through attraction marketing. With attraction marketing, you are focused on marketing that will attract people who will come to your website on their own. This is very cost effective as far as your marketing. This can happen through positioning your business correctly and then focusing on how you can communicate your business to others. This can work very effectively when you are using social networking in connection with attraction marketing. With social networking, you will interact with online communities focused around the interest areas that are of importance. If these do not exist, create online communities focused around those interest areas.

To truly be effective in your business, it is essential to understand where to find people. This is where the social networking will be the most effective. Online communities can be very easy to find and it helps you with interacting with potential prospects. You can develop prospects plus it is a great form of market research. You can understand your prospects along with what can help solve their problems.

Another part of the secret in building a massive downline is that you must have a system in place. If the growth of your downline is dependent upon you deciding when you work and what you will do everyday, you will limit your growth and how far you can ultimately go. You must have a system in place so that you complete certain steps everyday to continue to those truly interested and people who truly can be MLM professionals. Many network marketing individuals are constantly looking for these same people so this system can be one way that you can be more successful at showing them what you have to offer than the next guy down the road.

When you discover the secret to building a massive downline, it can truly change the way that you conduct business. As you have read in this article, it comes down to finding and sponsoring only those people who are genuine MLM professionals.

Learn the SECRETS that the TOP PRODUCERS are using, but won’t tell you.

I am a 13 year cancer Survivor. I am a Internet Entrepreneur. I enjoy reading personal growth and self development Books. I am a TOP Producer in my chosen Company. I enjoy sharing valuable information to others who are trying to succeed earning income on the internet. For more information visit: http://www.uniquemillionaires.com

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