Archive for March 31, 2009

How to Use Pay-Per-Click (PPC) to Send Traffic Anywhere You Want!

Do you think anybody is going to argue about the fact that Traffic (people coming to your web page) is the most important component of direct selling via the Internet?

When I first started in this business of Internet Marketing, I didn’t think of traffic. It was like when I came into this business I checked all my previous training at the door! And this from a guy who spent over 30 years creating traffic to retail stores.

Go figure. I guess I came to this form of selling with a totally open, and, in some cases, blank, mind.

But Traffic IS the most important thing. It doesn’t much matter how you get the traffic as long as it’s a form of traffic called “targeted traffic”.

And that is exactly what you get when you buy traffic from the PPC Search Engines.

You probably know this already, but it is a good idea to repeat it. And that is that selling something by means of the internet has an incredibly simple formula.

Here it is…Traffic + Conversion = Sales. That’s it. Expanded for effect it would be Targeted Traffic (people) + Conversion(people purchasing) = Sales (money).

So, first things first, get traffic to your offer. But not just any old traffic…we want it to be “targeted”. What that means is that the people coming are people who are likely to be interested in what you have to offer.

People can be “sorted” by the search terms they type in. Ingenious, isn’t it?

There are lots of ways to generate traffic but pay-per-click advertising is one of the fastest and one of the best for a couple of reasons that we’ll cover here.

Two of the most important reasons are that your visitors will be “targeted traffic” and you’ll only pay when they click and arrive at your offer!

Here’s how it works. Let’s say you have a web page with an offer on it selling free movie downloads. Automatically, one of your major keywords is “free movie downloads”.

So you go into your PPC area, and write an ad. They are little four line classified type ads and the last line of the ad is the URL you want them to go to.

Now, Google is the king of PPC and, since they are all about relevancy (the art of bringing up good search results when someone types in a keyword) Google wants relevancy for it’s sponsored ads, too. Hence the marriage of your ad and your chosen keywords.

You’d write an ad that looks like a four line classified ad with copy like this …

Free Movie Downloads/ Download Any Movie You Want Forever/ For A Small One Time Fee/ USAFreeMovieDownloads.com

You’d put the ad into an ad group with your chosen keywords at your chosen price (bid).

Let’s say you picked the keyword “free movie downloads” and agreed to pay (bid) $1 every time someone clicks on your ad and, subsequently went to your offer.

Warning: I inadvertently sent 1700 people (clicks) to a 404 error page instead of my offer due to a typo. It cost me about a thousand bucks. I don’t do that anymore.

So you turn the campaign on and start watching. The fun can begin in just a few minutes!

If you make $30 every time someone buys your offer at your web page, and you are paying one dollar per visit (click) when someone types in “free movie downloads” there is a certain ratio you are looking for.

Essentially, to be profitable, you have to pay LESS than $30 to get a sale because that’s what you MAKE on a sale. More ideally you want to pay $15 to get the $30 profit.

These little sponsored search ads are responsible for billions of dollars in highly targeted traffic and sales.

And really, doesn’t it just seem likely that someone who typed in your chosen keyword and clicked on your ad and was then transported to your offer on your web page would probably buy? Yes, it does to me, too.

You can bet on it. In fact, that’s exactly what you are doing, but they don’t call it gambling. They call it advertising. That’s business.

Riley West can show you lots of ways to earn money online! From PPC to article marketing to web page offers… see it all at Riley’s blog now and receive a FREE MONEY MAKING PDF and two Ebooks you can’t find anywhere else. Go to :=> http://www.makinganinternetmarketer.com

SEO Tips For Obtaining A Higher Ranking In Google

Gaining and sustaining rankings in Google on numerous keyword phrases requires a substantial effort on your part. Realistically, you should only target one or two phrases per page. By limiting the number of words you target per page, you will be able to properly optimize your pages. In addition, after several unsuccessful attempts at achieving rankings, you may have to revisit the phrases on which you are attempting to gain rankings and determine if they are too competitive and need to be further refined.

Web pages must be optimized properly in order to gain significant rankings in Google. It is worth noting that the Title tag is far and away the most important spot for gaining rankings. The title should contain the phrase you are optimizing for. The META description should be written to entice users to visit your site, but should also contain the phrase you are targeting.

Web pages should contain at least one header tag. In addition to the header tags, make certain that the body of your pages contain the phrase to be targeted in more than one location. It is critical to note that excessive use of a phrase or group of phrases on a given page will alert Google to what may be deemed as a “spamming” tactic, resulting in punitive actions including being banned. Along these lines, assuring that at least 200 words or viewable content appear on each page will aid in giving the page increased credibility while avoiding the impression of spam.

When selecting the URL for your informational pages, it is helpful to select URLs which contain phrases you are targeting. The exact effects of keyword-centric URLS in Google are not presently known, however, indications are that this technique aids your pages in achieving better rankings.

When picking the page to optimize for a particular word or phrase, make certain the page contains content that will satisfy the user’s query. Choosing relevant pages will allow you to insert the desired phrases in the text of the page more naturally.

Google has taken a strong stance against spam. For this reason, you must be very careful about how your web pages are created and named. Your pages must look like actual Web pages and contain meaningful content or Google is likely to pick up on your tactics and may take some punitive action.

By implementing a strategy of optimizing your site and building link popularity, you should be able to attain rankings on important keywords. Always keep in mind that your success in any search engine and particularly in Google must be measured over the long haul. Refrain from spamming the index and you are well on your way to successful placement in Google.

Finally, it is worth noting that pages in Google also tend to rank better with age. New sites need time to build up the link popularity that helps produce successful rankings. Ethical link solicitation and link swap programs can assist the perceived relevancy of the site. As the link numbers increase, rankings will increase as well.

Pamela Upshur is the owner of Turnkey Websites.

Upshur Creative builds custom ecommerce websites with drop shipping. All websites are pre-stocked with brand name products from trusted suppliers.

How To Get Accepted Into DMOZ

Getting accepted into the Open Directory Project is not easy. The submission of your home page should be approach with great care. The Open Directory is not really as important to a search engine positioning campaign as a standalone search engine; however, it provides its data to many other search engines including Google and other engines.

The best way to be successful in the Open Directory is to build an informative, attractive Web site with valuable content. When you are ready to submit your site to the Open Directory, be sure that the site is ready for visitors; the worst possible mistake would be to have an editor visit a site under construction or that does not load. The Open Directory will not accept sites that redirect to other pages, contain an excessive amount of affiliate links or other heavily self-promotional content, or are irrelevant to the chosen category. All submissions will be reviewed by human editors in specialized ODP categories, it is crucial to ascertain that submitted Web sites are completed free of these troublesome characteristics.

Make sure that you carefully select where your site best fits. The most crucial factors to focus on are relevance of the Open Directory Project categories and the content and description submitted to those categories. Don’t shoot for the top-level category if a subcategory more accurately reflects your site.

The key to getting a great placement in the Open Directory Project are two principles: writing a strong and accurate description, and choosing the right categories for your site. Choosing your categories should be your first order of business, as category selection will affect how your write your description. Take time to surf through the various categories and make special note of those you feel best reflect your site. Remember the prevailing question in search engine positioning: Does your site satisfy the intent of the query? For example, would someone looking through the Collectibles and Miniatures category feel that your site was an appropriate match in that category? Or are you submitting it in that category solely to increase your presence on the Web, regardless of how accurate a fit your site actually is?

Once you have chosen your categories, you should strive to craft descriptions tailored exclusively for your categories and your site. Pay close attention to the descriptions of sites already included in the Open Directory categories…what styles of writing are used? Is there any consistent typical length that you can detect? What kind of information about the sites tends to be included in the descriptions? Detecting patterns in descriptions is very important, because these patterns reflect the preferences of the individual editors in each Open Directory Project category. The more you can make your description appeal to the editor of the category you are trying to get your site into, the more likely it is that you will succeed!

As the Open Directory is a human-edited directory staffed by volunteers. It could take up to several months for your submission to get picked up by other search engines that use Open Directory data.

Pamela Upshur is the owner of Business in a Box. Upshur Creative builds custom ecommerce websites with drop shipping. All websites are pre-stocked with brand name products from trusted suppliers.

Have An Effortless Keyword List Growing Weekly

We are on these email lists and we get hundreds of emails everyday just like you do. I am in a program, you are in a program, whatever program you are with, great, if that is what you are promoting, fine. People will email you on their programs, so in my inbox, I open it up and open up some emails whenever I feel like it, because I get tons of emails in my inbox, and all of a sudden somebody is marketing to me that this program just came out like last month, or this week, or last week, or five or six months ago, or yesterday, whatever it might be, they are marketing this mlm program, this 1-up or 2-up program, straight cash program, gifting program, or product, or system in the industry that someone just came out with. Well, I really do not read into it too much, but I say thank you, thank you, thank you for giving me another keyword to market under for free.

I did not have to do any research, I did not do anything, just sit there and open up my emails, spend about five or ten minutes, or fifteen or twenty minutes everyday going through my emails and there are new programs to see, new people, whatever you might want that email you, just say thank you for giving me your name or thank you for giving me your program that you just started promoting, because now I have got a new keyword or keywords to market under. And pretty soon you have an effortless keyword list growing weekly, you can check it like every few days or daily, of the keywords that are targeted to this industry. Now, I am just talking about getting keywords for this industry. Same thing, you can market under products or systems, or marketing systems or ebooks in network marketing or 1-ups or cash programs or anything in this industry. Those become keywords.

You can also do misspellings of those keywords, you can figure out any misspellings or have some kind of waffleware or some way of getting misspellings, and those are more keywords that you can use. Those are keywords. You wonder well, it is not a lot. There are so many keywords, there are so many programs, there are so many people, so many marketing systems, so many products, so many services, so many books in this industry that as much marketing that we do, we can never keep up with it. And things are always popping up or coming out new. New programs always have new keywords and different things. So literally you are making up, and this is using pay per click as an example, you are literally making up campaigns weekly on a weekly basis, on a daily basis if you wish. And that is it, you are in your target market.

Now, let’s get back to the ad, back to the prospect in this industry. You have got your keywords down pat. You are making your campaign, if you are wondering how to do Google and how to set your campaign up, just look at our videos in our back office. Now you create your ad. Now the next thing that you send them to is your landing page. If you have a new opportunity or a new program, great, if not get a landing page, get a lead capture page, whether they have a marketing systems in the program or not, develop your own, hire somebody to do it, whatever it is, get one done for yourself. On these capture pages or landing pages, whatever it is, when they click through the ad it is very important that the ad basically targets the prospect, gives them enough information to want them to click through so that they can get more information, then your lead capture page and your landing page will give them more information, a little more information than what was presented in your ad.

When they come through, click through, they are looking for more information. If your ad is talking about the greatest or the only two level instant pay program there is, and here is why you should join, and they click through, they are looking to know more about the only two level instant pay program and why they should join. That is what you should be hitting them with in your headline. That should be the first thing that you are answering, your headline, your headline should be the first paragraph of your lead capture page or your landing page, right there in their face. On your landing page it is important to get the attention of your prospect. We like to use brighter colors, like a red headline to grab their attention on a white background. As far as a background to your landing page or lead capture page, the background, blue is great, lighter colors, you can do your own testing on that.

But you have got to hit them up right there. You should also use some kind of, because we are all human, you have to use some kind of direct communication that is human orientated besides words in order to get their attention or to keep their attention. We are human, we want to interact, we want to hear somebody’s voice. I suggest that you use audio of some sort, whether you are using an audio player or you record your own audio and put your own button up there or use some third party service, it does not matter. Or you can use video, if you can make a video of yourself and put it up there, great, there are a lot of third party services out there that will let you do video, or you can hire somebody else to do it for you. If not a video of yourself, do a video of somebody else. Anything of the sort like that is direct communication that has a human voice, that is great.

Know Your Product & How Many Target Marketers It Applies To: Automated Online Lead Generating System Contact George Collins Email George Collins

What Does SEO Stand For? – Defining SEO

You probably see the term “SEO” just about everywhere you look if you have spent much time on the Internet or reading about all-things-Internet. Many people have come to use the term rather loosely without really having a solid understanding of what it means. If you have ever asked yourself, “What does SEO stand for?”, the following information can help illuminate the meaning of the term for you.

What SEO Stands For

“SEO” stands for Search Engine Optimization – quite a mouthful of a phrase (and hence the popularity of the acronym). Let’s explore the term “Search Engine Optimization” in order to get a handle on what it means to you and your website.

How Search Engines Work

Most people know what search engines are but are not exactly sure how they work. A search engine is a technology whose functional goal is to make available to searchers of information that information which is most relevant to the search terms they use. The phrase “most relevant” here is key, and this is what separates one search engine from another: how each one determines the relevance and importance of the content they serve up to information searchers can vary widely.

Commonly-known search engine sites are Google and Yahoo!, who together dominate about 90% of all Internet searches today. Search engines are basically made up of three main components. The first is a set of autonomous agents called bots that basically act as virtual librarians, constantly scouring the Internet’s billions of pages and recording what they find. The second component is an indexing engine that stores key information about each page found by the bots during their regular searches. The bots then apply special algorithms to determine how to prioritize or rank these pages when someone performs a search for a given term. The third component is the search site itself where people go to perform a search and then view the results.

Defining “Optimization”

The algorithms mentioned above are really the “special sauce” for any given search engine. There is no pre-ordained way to rank content based upon relevance, so search engine companies are always competing to come up with better algorithms that allow them to better classify and rank the content found by their bots. This is where optimization comes in: by optimizing your site for certain search terms or keywords, you are basically slanting the odds in your favor that your site will come up higher than do websites competing for traffic from the same search terms.

Important footnote: Search Engine Optimization refers only to efforts to improve the natural or organic ranking of your site; it does not refer to the practice of paying to drive traffic to your site, which is known instead as Search Engine Marketing, or SEM.

What SEO Means to You

SEO is both an art and a science. It is a science because so many of the elements that make up a search engine optimization campaign can be quantified and analyzed numerically. That’s the wonderful thing about the Internet: online activity is eminently measurable. On the other hand, it is an art because there is no one, single formula for achieving strong rankings. Rather, someone engaging in this practice must take a savvy approach, combining common-sense tactics with their own creativity in order to compete with other sites for the best possible rankings.

In general, SEO involves a combination of two things. First, you must optimize your website itself by paying attention to the visible content, invisible content (meta tags), site structure, formatting and other items. Second, you must work to build as many backlinks from other relevant, high-profile websites as possible. Search engine indexing agents take all of this into account when determining how to rank your site for a give search.

How important is ranking well for relevant search terms? Well, it can literally translate to money in your pocket if your website represents a business or is an e-commerce site offering online transactions. A smart SEO strategy starts with an SEO Audit: a thorough analysis of your website to analyze key elements such as: for which keywords is your site currently optimized? Are there issues with the programming code or structure of your site that could impede search bots from reviewing your site?, and What is the quantity and quality of backlinks to your site?

Start any SEO campaign an audit to make sure you are embarking on your journey well-equipped and that you are headed off in the right direction.

Have an e-commerce or corporate website? Get a FREE SEO “spot” analysis of your website by visiting: www.Custom-SEO-Audit.com.

Live Social Networking…Are Live Events Worth the Price?

There are many ways to launch your career in marketing. Affiliate sales, list building, free give away events, public relations firms and the list goes on and on.

It seems that just about everybody is looking for that “magic bullet” that will launch their business into the stratosphere. Is there such a thing?

Not all of the top marketers today will list this as the first or primary thing that really got them launched, but nearly all of them, if you dig deep enough, will at least give some credit to their first live event being critical to reaching a sustained level of success. Some will tell you right on their web pages, as one of the first things that you really must do. Willie Crawford, Ross Goldberg, Jeff Wellman, John Reese, and the list goes on.

These people are quick to tell you that even though they experienced spurts of success on their own, it was really their attendance at a LIVE EVENT that both inspired them, and gave them vision for where they were going, as well as making Joint Venture deals that enriched them and their following. They will tell you that attendance at a live event played a critical part in their success. They will also tell you that you won’t know that for sure, until you actually attend one.

As Willie Crawford put it, in an article he wrote recently … ”sometimes we just don’t know what we don’t know… and that we are perfectly happy not knowing what we are missing out on … until we know.” And then he followed, in the same article, with … “One of the things that I didn’t know back then was the power of networking, doing joint ventures with others, and attending live events where you actually get a feel for who you really want to form business relationships with.”

Live events! If you do it correctly, live events are by far the weapon of choice for many struggling marketers.

Just one connection at these events can put your business far past what you could ever acheive on your own with years of work. Those speaking at the events already have the list, the connections and the clout to put you on the map fast!

Yet, how do you select the event you that will provide that Jolt to your business? Selection of the proper event is key, and I am going to give you guidance on not only how to select the right event, but also how to prepare for that event to ensure you will get the absolute most out of it.

Selection of the live event that you want to attend is pretty common sense. Choose one that you can afford to go to, that is held by someone trustworthy. Someone that you believe is holding the event, not just to give a pitch-fest and make a bunch of money, but with the intent that the people at the event will really gain some huge benefit. Also, pick one that will have some scheduled fun, so you look forward to it. Getting to network with people in a less-structured setting lets you really get a feel for people.

Choosing an event location where there is lots to do before and after the event is not a bad idea, either, and perhaps hang around for a day or so after the event and just enjoy the surroundings.

There is no better networker out there than Willie Crawford himself. He is known in Internet Marketing Circles as the most trusted name on the internet. Just watch this man in action at a live event. He will get around to every person in the room, meet them, find out what they do, and he will remember them. Often, people that attended the event will get a follow-up from Willie, in the form of a greeting card, that tells them he enjoyed meeting them, and looks forward to seeing them again. The amount of details that he remembers for each individual he meets is uncanny.

The next biggest question in the mind of the up-and-coming marketer could well be, “How do I get the most out of a live event?”

To truly take advantage of a live event show up prepared. In other words, have a deal already set up for you or your product that makes it a real no-brainer to bring some of the big guns onboard with you. Make it easy to say yes and make it as “pushbutton” friendly as you can to distribute your product.

Sit down and figure it out beforehand. If you can show up with that taken care of, you’re light years ahead of all the others clamoring for attention. I’ve launched many of my top-selling products using this exact strategy.

So in a word, yes! Live Events are well worth the price if you’re ready.

David Preston, “The Legendary Consultant” is a “much sought-after” speaker, author, consultant, joint venture broker, and product launch specialist. He has partnered or consulted with many of today’s top industry giants, such as Willie Crawford, Robert Puddy, Frank Garon, and too many others to list. hosts: http://MyGiftForAfriend.com

Internet Marketing Guide Reviews – Is it Worth to Buy Commision Blueprint?

Did I assume for granted that once I buy the product I will start making money automatically? The answer is that in most cases I found the product promising me the moon but delivering pittance. In some I did not put in the recommended efforts and in some I was rewarded adequately. Can I make money with the Commission Blueprint system? It depends entirely on your efforts.

The Commission Blueprint system is definitely not a scam. It has been tested and I found that it meets the 5 point criteria that I subject all internet marketing products. It is easy to implement, the income streams can be passive, the techniques can be implemented over and over again, the ends justify the work put in and it is affordable. It does not burn a hole in your pocket and probably costs the same as a meal for three at a good restaurant.

I might need some more time to learn the nitty-gritties before I launch myself to a good income. However the bottom line is that Commission Blueprint can make you a decent sum of money and take care of your monthly expenses easily. If you are the kind of person who re-invests his or her online income again and again then you can make a fortune out of Commission Blueprint. Go ahead and try the Commission Blueprint system without any fear. If it can work for a relative greenhorn like me in a technologically less advanced country then there is no reason why it should not work for you.

Benefits of Commission Blueprint, Commission Blueprint unleashes the power of Google Adwords upon Clickbank products to enable users make a whirlwind income. There are different aspects included in the Commission Blueprint. People who sign up for the program will be able to learn how to select the Clickbank products that are highly lucrative, how to select the right kinds of keywords, how to create extremely high conversion rate templates, how to select the right kinds of domains to advertise the product and how to buy some cheap clicks that can really set the ball rolling. Hence, there is some comprehensive knowledge here. It is designed in the form of an online educational program which trains people in a step by step manner to move toward their success with their Clickbank marketing. There are 14 high definition videos included in the course which provide a very detailed view of things and several first person perspectives of the product. The three main parts of Commission Blueprint are opt-in page secrets (that deal with how people can build their own highly populated opt-in lists), presell page secrets and review page secrets. The bonuses included on Commission Blueprint in the form of templates, etc. are worth up to $200.

What’s Unique about Commission Blueprint? The main unique feature about Commission Blueprint is its novelty. For the first time, you have a product that taps in Google Adwords to promote Clickbank products in the most efficient manner ever, making five figure incomes a month, even for newbie entrepreneurs. Because of the online course-like style that it follows, the technique becomes easy for people to learn, which is quite unlike some of the more technical methods available out there on the Internet.

Other Features, The Commission Blueprint is a set of 14 videos and 3 manual presentations, each of which walk the entrepreneur toward making their thousands of dollars through selling Commission Blueprint products. The entire product is currently available at $97 and is scheduled to increase to $297. The low price is a holiday discount. It includes all the videos and manuals within the package. The price may appear steep but considering what Commission Blueprint will give to the user, it does not seem much. The support system of the website is quite good, there is instant access into the website and all its services at any time of the day. All kinds of payment modes are accepted too, including debit and credit cards and PayPal. The website is 128 bit SSL secure and is also an Adwords qualified individual.

In conclusion, this review should give you the first glimpse whether it is worth to buy Commission Blueprint. It is still one of the top selling products on the market but the decision in the hand of the buyer.

Commission Blueprint is a top-rated product in internet marketing niche. Read more reviews about Commission Blueprint and compare it with other products at http://InternetMarketingNicheArea.com today.

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