Most businesses use one main company website, some use a series of smaller, focused websites in addition to their main company website. Which is the best way to go about marketing a business with a number of distinct products, services or events to advertise?

One of the big problems with using just one main company website is having many pages with all your products or services in one place can make it easy for your visitors to get sidetracked, confused, or just struggle to find what they were looking for. There are also the search engine optimisation problems that arise when trying to optimise one website for such a diverse array of keyword phrases, to improve organic ranking. The single biggest factor in ranking well in Google is keyword rich inbound links and it’s often difficult to build links to inner pages of your website. PPC campaigns can provide a solution, but potentially a very expensive one.

The solution is to use microsites to complement your main website. Microsites are small, highly focused websites, set up on their own unique domain, to promote a single product, service or event. They can be a great way to increase exposure of your business, as part of your internet marketing strategy. Because they are highly targeted, you can present your visitors with a small number of pages, all dedicated to promoting the one product or service that they are looking for. That way your visitors get only the information they want, with no distractions or irrelevant information. This makes it much more likely that your visitors will convert into sales or enquiries, rather than leaving empty handed.

Having a microsite dedicated to each product or service you offer potentially doubles your internet exposure via search engines, with the chance to get two high ranking search engine results for similar keyword phrases. Optimising a microsite for search engines can be much easier and more effective, because you don’t have to worry about building links to inner pages of your website. You can focus all your efforts on optimising your homepage for the highly targeted keyword phrases relating to the specific product or service you are trying to sell. This means you are also free to make full use of multimedia technologies such as Flash without impacting your search engine rankings.

Microsites can be particularly useful to work alongside a specific advertising campaign. This allows the use of the campaign visual, without having any impact on your main site branding. Being a separate entity from your main website offers much more scope for variation in visual style and branding for that specific product, service or event.

Microsites can be a great addition to your internet marketing strategy, the advantages over just one main website, featuring all facets of your business, are numerous. These advantages can far outweigh the relatively small amount of work and cost required to set them up in addition to your main website. The flexibility they offer outside of the constraints of your main company website branding, along with major advantages when it come to organic search engine optimisation mean they are worth considering as part of your internet marketing strategy.

Simon Walklate is a partner in Multimedia Production Company The Motion Monkey who specialise in Flash Microsite Design and Development.

What is the difference between European web marketing and American web marketing?

According to Enrico Madrigrano, one of the top european experts in web marketing and positioning, “The difference is minmal, and at the same time it’s massive”.

“Technically speaking,” asserts Enrico Madrigrano in one of his latest interviews, “the difference is minimal. In Europe we have the same level of technical expertise as the Americans. We have the same level of understanding of the SEO and Positioning sector, we know exactly the same fundamental principles of marketing and communications as the United States and we have access to all the same technology. We know how to use tracking and how to optimize advertising campaigns, we understand the principal marketing strategies and know how to increase the returns on investments.”

“But from the experiential point of view,” continues Enrico Madrigrano “the gap is enormous. The United States take a much more direct mental approach that is practical and effective, besides the fact that their much greater volume of traffic allows the Americans to test and experiment with those same technologies and knowledge that we have here in Europe, in a much faster and more efficient way . But, above all, American companies are much more open to business exchanges, agreements and partnerships, which here in Europe we only manage to achieve after years of heavy negotiations.”

“All this translates into a level of practical and effective experience that Europe still needs to experiment with. European web marketing, to keep up with the United States, must become more open to trade agreements and joint ventures and at the same time speed up the decision making processes. In short, more experience, more dynamism and more willingness to collaborate are needed. Only in this way can the gap be closed”.

This is the message and awareness that Enrico Madrigrano has gathered in over 10 years of experience in international web marketing and positioning. Experience that he will bring to the next “SEO Web Marketing Experience” course in London, Rome and Milan – http://www.madri.com/swm-experience/indexen.php – organized by Madri Internet Marketing – http://www.madri.com/ – in which the fundamentals of effective web marketing and the latest developments in the field of search engine positioning will be dealt with. All of this will be accompanied by numerous examples, experiments and real life case histories.

About Enrico Madrigrano: is a well-known Italian entrepreneur and web marketing consultant, CEO and founder of Madri Internet Marketing, a company specializing in online marketing. He began his professional career in 1998, dealing principally with search engine positioning, web tracking, landing pages and split testing. In 1999 he conceived 3 Web Marketing, the first online web marketing course in Italy, which numbered more than 90,000 participants and was chosen as one of the Top Ten projects in Europe in the international European Awards for the Spirit of Enterprise 2001. In the same year he collaborated in the creation and promotion of Disabili.com, the main portal dedicated to the themes of the disabled and handicapped in Italy.

In 2001 he conceptualized Intelligence Marketing, one of the first tracking waffleware platforms for the analysis of ROI and advertising campaign performance. In 2002 he proposed the first affilaite marketing program in Italy and in 2003 he developed E@Manager one of the first autoresponder and follow up platforms on the Italian market. Since 1999 he has run training courses in web marketing and positioning in Italy and abroad. In spring 2002 he introduced the”Web Marketing Specialist” one of the first professional certifications in the web marketing sector. From 1998 to today he has managed the creation and marketing of numerous information products and online video courses dedicated to marketing and online communications.

Mike Pennysun – Web Marketing Expert – YAHOO News and Updates on http://news.yahoo.com/

If you have or haven’t spent a lot of time around people that market on the internet, you would have heard them say at one time or another, “The Money is in The List”. What they are actually talking about is their mailing list.

This list is generally made up of different people that have asked to receive some sort of information from them, either in the form of an email newsletter or some other general publication.

There are quite a few top Internet marketers that say that most of their income comes from sending out marketing emails to the people that are on their list, taking that into consideration, it seems as though the list can be the marketer’s real key to success.

There is a myth though that goes something along the line of, the bigger the list, the more money and success it will bring. I say it’s a myth because there are loads of ways to build lists, for instance you can buy them, run some competitions or contests or even swap them with other list owners, but doing it those ways, although you can generate large lists, will not guarantee that you will be successful with them.

Getting to know your target audience is a big key in creating a great list. What you need to aim for is quality targeted people for your list, you will be a lot better off with say a list of 2000 people who are interested in what you have to say, rather than a list of 20,000 people who are really not all that interested.

An example can be, if you are selling an e-book on say how to lose 10lbs in 14 days, you don’t want to be advertising to build your list on a pet food site.

You will also have to pay attention to how easy you have made your signing up process, if you make it too hard to do, most of the visitors that you might normally get, could possibly just click away from your page because they find your process too complicated.

Make sure you have got your sign up box in an easy to find place on your page, for instance, don’t stick it three quarters or all the way down at the bottom of the page, because if your visitor decides that they are not interested in reading all that you have on the page, they might click away before they even find out you have a sign up box.

I have found that the top right hand side of the page works best for me, you can try that for starters and see how you get on, another good idea would be to split test where you put it and take it from there.

A great way to build your list is to offer something for free in exchange for someone joining your mailing list, say an e-book or maybe some waffleware like video inviter, try to make sure that it is of good value though and not some old plr or similar product that thousands of people are touting around.

Remember it may take a little time for you to develop your list, but it will be worth it, because once you have it, it will be one of your best and lucrative assets.

Do you want to try easy Video Producer for Free and advance your online business? Explode your internet income by going to http://www.videoinviter.org

If you’re running your own business out of your home which includes MLM companies, Network Marketing companies, Direct Sales companies or any type of employment where you are deemed self- employed, then it is your duty to be current on Internal Revenue Service, IRS, rules and codes that apply to the self employed.

This is not an area that you should rely on others knowing what to do. You are taking control of your business so be certain that includes taking control of your taxes. The small business laws set out by the IRS are there to protect you and your business. They also give you all the best tax advantages, especially when your business is fairly new.

The following is a brief summary of what you should know and what you really need to know regarding the IRS and how it views the MLM – Network Marketing – Direct Sales industry.

Network Marketing has long been recognized as an extremely important industry by the IRS. In the year 1982, the IRS specifically recognized the independent contractor status of direct sellers. Subsequently, the IRS issued a number of materials addressing the issues of self-employment workers and home-based businesses. The IRS specifically addresses the issues of network marketers in IRS Publications 911. Please refer to the Tax Guide for MLM and Direct Selling

MLM Reps, Network Marketing Associates and Direct Sales Distributors: Here are some very interesting facts that will give you a much more broad perspective on this industry.

1. One in ten thousand households in the United States has a direct seller.

2. There are approximately ten million network marketers in the United States alone.

3. Sales of the Network Marketing industry in the United States are in the $20 billion range.

4. About sixty-five percent of direct sellers area female and thirty-five percent are male

5. For most people, Network Marketing is only a part-time activity.

6. Approximately 80 percent of networkers work part-time, less than 30 hours a week earning less than $500 per month

7. Network Marketing opens doors for everyone, regardless of his or her socio-economic background

8. About five percent of Network Marketers are senior citizens

9. Approximately 8 percent of Network Marketers have physical disabilities

10. Thirteen percent of Network Marketers are African-American

11. Five percent of Network Marketers are Hispanic, and lastly,

12. One percent of Network Marketers are Asian.

Here are the top five reasons that people join MLM – network marketing companies:

1. I like and believe in the product and or services offered by the company (90 percent)

2. I enjoy being my own boss and not relying on corporate America for my future (73 percent)

3. I like working at home and having complete control of my schedule and my life (64 percent)

4. The harder I work, the more time I put into my business, the more money I make (54 percent)

5. I enjoy selling the product or services offered by my company (49 percent).

In summary, be certain to hire a tax preparer or accountant that is well versed in the updated rules and codes of the IRS that are related to Direct Selling which includes most MLM and Network Marketing Companies.

If you are serious about growing your home based business, and are serious about securing a future for both you and your family, check out some more great free information at Free MLM Success Report

Thank You for taking the time to read this article.

Jane Quade

Home Business Specialist

http://www.FreeMLMsuccessReport.com I accept full responsibility for the content of this article. If you have any questions regarding anything in this article, please refer to my website http://www.FreeMLMSuccessReport.com or contact me at my home office 440.942.8166 EST. Jane Ellen has