When it comes to branding a product, the company logo is probably the most important part of the equation, a major part of the logo is the trademark font. Sometimes the logo font becomes synonymous with the product and brand such as the weird PEZ font made up of cubes with shadows or Coca Colas swinging letters. The good news is that many of these famous fonts are available for private persons or companies to take and use as their own.

The top 10 most recognizable fonts from the food and drinks industry-in no particular order:

1. Futura Condensed Extra Bold: This font developed by LinoType, made the Swedish vodka label “Absolute Vodka” famous. The producers of Absolute Vodka wanted to set itself apart from the other vodka labels on the market and make vodka fashionable to drink in a time where vodka’s image was the very opposite. This clear cut bold font helped Absolute make its mark and project a unique image.

2. Old English: Another instantly recognizable font for Mexican beer giant Corona. This almost Gothic and slim font has become a recognizable trademark for beer drinkers all over the world, who will associate Corona beers refreshing sweet taste with this font.

3. Rockwell Condensed: A simple yet effective font for M & M chocolate, that kids and adults, around the world will recognise instantaneously.

4. Fontos Crude: Mentos “The Fresh Maker” used this font for their scotch mint candy, which became very popular through clever advertising in the nineties. The font has rounded letters and sleek presentation.

5. Draft Beer: The beer giant Millers trademark font for Americas favourite beer. ‘Miller Time’ would not be the same without this recognizable font, that leads the imagination back in time and mage ‘Miller Time’ one of the most popular beer brands.

6. Air Millhouse Italic: Mountain Dew uses this clever font to market its soft drinks. Easily recognizable by the huge capital letters and robust look it provides Mountain Dew with a fresh and unique brand style.

7. Denmark Regular: This trademark font is used by soft-drink cola giant Pepsi and is one of the most recognizable brands in the world. Pepsi made themselves and their product campaign cool, which you can clearly see in this futuristic and slick font style.

8. Neck Candy: The dispensable candy maker PEZ has this very distinguishable font for their logo. The font looks to be made up of bricks laid on top of each other and casting shadows another unique and instantly recognisable brand label.

9. Snickers Normal: The Snickers sweet bar is a classic. This cursive, sporty font is easy to spot on the shelves, setting Snickers apart from the its competitors and boosting sales.

10. Oreos: America’s favourite cookie, also has a very easily recognisable font. The letters are big, soft and round with a thick white outline.

These are ten examples of great fonts that have helped create synonymous market brands for some of the biggest names in the food and drinks industry on both a national and international scale. Having a unique and inspiring font on your business card, will surely set you apart from the crowd and make your clients and competitors take notice.

Solopress can take care of your business card printing.

For most of us, using an online printer is the most convenient method of having promotional materials created. Instead of gathering all the materials together and dragging them across town to the print shop and then going back there to check the sample before committing and placing an order. It is far easier to handle everything from the convenience of your personal PC and place the order with the click of a mouse. While all these benefits are shared by all online printing shops, the quality and price however differs considerably between them.

There are some key factors to consider when looking for a reputable online printer.

As with all other businesses, one of the most important things to find out is the reputation of the online commercial printer. Some things you should look for include:

Having a working phone number. A reputable company will always have their phone number listed and working, even if they operate completely online. Go ahead and make a test call to the number listed before placing an order to get a ‘feel’ for the type of customer service they are offering.

Be sure the site is secure. Credit card fraud is becoming more and more synonymous with online orders as such check that the site is secure.You can see this by looking in the browser URL window to see if there is a pad lock. You can also look for the same in the bottom right corner of your browser.

Look for referrals Do a search for the businesses name and keywords such as reviews, if some reviews show up at least you will know others have done businesses with the company. Other online printers may have client testimonials which will provide an indication of customer satisfaction. Client reviews and/or testimonials do give an indication that the site takes their customer service seriously.

Assistance:

What you do get in your local brick and mortar printing shop is customised personal service. A one on one discussion which will help you get the exact results you need. You don’t have to give up good customer service for convenience though. Before choosing an online printer decide if you need personal account service and if you do, choose a company that provides this type of personal service.

Choice:

An online digital printer will give you tons of possibilities to customisese your printing solution. You will be able to see what templates are available for your product and examples of what they can do for you and your business image.

Samples:

All serious online printers will send you sample copies of your work if you desire. Look for an online form to fill in your information and get some samples sent so that you can evaluate and inspect the work first hand. This will also help you choose what material, template and font styles you wish to be used.

Price:

Something that is very convenient about online businesses card printing services is that you can get a quote easily. There will be no confusing discussions and negotiations about price while trying to remember all that has been said. Getting a quote is simple, just add a product to your shopping cart and see the total price in an instant.

If you are looking for business card printing services, come to Solopress.

All humans have a basic need to express themselves, to show others who we are, what we believe in, and how we are different. This is what make us individual, special and unique. We choose to express ourselves differently based on our personality. Some people express their creativity and personality through creating art or music, others have special hobbies that show off their skills and abilities. Choosing not to make bold statements is also a way of expressing your personality.

Most common perhaps, is the way we present ourselves to the world through clothing and appearance. This is why almost all subcultures can be identified and recognised by their chosen way of dressing or why teenagers seem to change fashion ideals all the time in a period of their lives when personality is being formed.

Individuality is what makes life and people interesting and exiting!

It is also what makes people trust you. When we express our individuality, we show people that we have nothing to hide and that what you see is what you get.

Most people though, do not have the opportunity to express themselves as freely as they may like to because they have certain obligations. Generally this means work responsibilities. After all some jobs do not lend themselves to outrageous dressing or bold statements of individuality. Customers would be somewhat concerned if their accountant or bank representative decided to show up for work in flip flops and shorts even if they were passionate surfers in their free time. In many ways society ‘pigeon holes‘, or attempts to, in order to enable us to not only conform but be instantly recognisable to others.

But conforming to certain ideals and stereotypes in order to be taken seriously doesn’t have to imply curbing all expressing of individuality. In businesses there are many leaders whose personalities often play a big part in the publics perception of a company such as Donald Trump or Richard Branson.

Small things such as your businesses card can say a lot about you. What font is your name written in? What colour paper have you chosen? How big are the letters and where are they placed on the card?

Classy, hand written fonts show style and sophistication. Big, bold letters show a healthy ego and drive. Rounded and soft letters show creativity and an easy going personality. Font is important!

Colours are important. Simple white paper with black letters, shows unpretentiousness and seriousness. Bright colours and coloured text shows something else entirely. Is the letters written in all capitals? Is the company logo big and dominant or subtle?

There are many ways of expressing you own or your companies individuality on your businesses card. As such, it is a good idea to think about what you are trying to communicate to your target audience. After all, when your clients or people you meet look at your business card they are going to associate that with you and your company. Therefore you need to ensure that it makes a good impression and portrays the correct fa

Search Engine Optimisation (SEO) is the process of increasing you’re online presence by achieving higher rankings in the Search Engine Result Pages (SERPS) in the organic listings. Purely white hat techinques should be used to ascertain rankings within the SERP’s, and not techniques that are classed as unethical or black hat – this type of black hat activity can severely damage your companies online presence and can result in your website being banned from the search engines for a certain period of time.

Over 90% of all web site traffic comes from the search engines. Just because your site is listed in the search engines doesn’t necessarily mean that your customers can find it.

Search Engine Optimization and Positioning is an art and science, it involves a tactical and strategic approach using creative techniques using an in-depth study of the search engines, and it’s not a simple matter of adding a few tags that contain your important keywords or word stuffing your pages with duplicate repetitive content.

1. On page Optimisation refers to the work carried out on your entire website, this ensures it is search engine friendly and includes the key phrases at an appropriate density and in the appropriate way for the search engine to give your site more relevancy than others.

2. Off page Optimisation refers to broadening your base and establishing your site within the online community. A high level of off page optimization is successfully achieved by submitting your site to relevant, high page ranked websites, portals and directories etc, this will increase page rank and in turn your online presence in the Search Engine Result Pages (SERPS), when a website points to you this is deemed as a positive vote for your website, the more votes you receive the more you are rewarded.

The main focus here is on page optimisation

On Page Optimisation

On page optimization is the work carried on your website which is visible on your website, or is directly linked to from your website, with the combination of off page strategies this will maximize your website and its ranking potential.

Web Sitemap: – Helps to provide a thorough website crawl. Very useful tool for humans and web spiders

Robots exclusion file:– This can effectively funnel rank power, links that are useful to humans and search engines are completely different things when it comes to SEO.

Validation: – This will vastly improve Spider-ability; this increases the amount of pages the search engine spiders visit and cache in their index.

Enhance search engine spider ability – Search engines find content by following links – links have to be optimised to their full potential. A page that cannot be crawled for whatever reason cannot be ranked effectively.

Keyword Targeting – This will involve the correct implementation of the chosen key terms and phrases using the correct web standard syntax

Effective Category Structuring – Categorizing your products in a search engine friendly manor.

Creating a spiderable navigation – sometimes search engines find it hard to spider website navigation, we will ensure this task is made easy as possible for the search engines.

Enhance URL Structures – To encourage click through on SERPS and SE visibility

Appealing to linkers – Encouraging repeat visits

Site Architecture – Well organized information architecture provides semantic and usability benefits

Meta Data and Syntax – (title, sub titles, header, images, Meta data, doc text etc)

Optimising Internal Linking

Jonathan Aston – Managing Director of Dynamic Studios – Web Design Wolverhampton. Specialising in Web Design, Development, SEO in Birmingham and E-Commerce Web Solutions

Off Page Optimisation

Your websites online presence is indicated by Page Rank (PR). This is the value that Google assigns to your page / website. This is simply a numeric representation (from 0 to 10) of how important a page is to Google, as mentioned when one page links to another page it is essentially casting a “vote” for that other page. However not all “voters” are equal, this means the importance of the page that’s casting the vote determines how important the votes itself is. So the higher the PR of the page that’s casting the vote the “weightier” the vote and the higher the rankings.

Obtaining links from high quality, authoritative and relevant website can boost your rankings greatly and quickly, however generating the incorrect links from sites that have no page rank at all or that are banned sites can have a detrimental effect on your website.

Dynamic Studios Search have a comprehensive list of high page ranked, relevant, contextual directories, sources, blogs and websites that we can place your site on that is deemed a powerful and valuable resource by search engines. This is a lengthy process and should be used as an on-going method to promote your site. Quality inbound links will be attained from using this method as well as authority status.

You will benefit from the following off-page strategies: -

High Quality and Authority Links: All websites needs a good supply of links to obtain good rankings, obtaining links from these websites pass on the correct authority, page rank as well as potential visitors to your website.

Specific / industry / local Directories: An Internet directory specializes in linking to other sites and categorising those links. Relevant directories provide an excellent way to obtain high quality links. We have a list of recommended directories, handpicked so their quality is outstanding. Submitting your website to directories will not have a massive impact on your websites online presence, but it is great at giving website solid foundations (to build a stronger link building campaign upon) and relevancy.

Article / Press Releases: Using article and press releases is a great way to get publicity and sales but it’s also important for SEO purposes. Many professional press releases scattered on the Internet that mention your products, or numbers of high quality performance and extremely relevant links in context with your website (which is 100% controllable)

Local Search Opportunities – Benefit from localized geographically targeted search.

Support Blogs: Typically a support blog is a small optimised site, hosted in locations around the internet, and are mildly promoted. These links are counted as high quality links due to the nature of the blog supporting the theme of your website.

High Quality Link Partners – Finding high quality related partners is a tedious task. We have a whole array of link exchange tactics that will successfully enable your website to obtain high quality topically related links partners and recognized by all major search engines, including Google, Yahoo! And MSN.

Competitors Traffic Sources – Discovering your competitors online strategies is a powerful way of increasing your own traffic. Dynamic Studios Search again has the tools and techniques to find a comprehensive list of traffic-intensive resources that your competition is utilizing to drive traffic and rank. These are sites with the highest Alexa Rank. Alexa Rank is a powerful tool used to rank website traffic; this value is trusted all over the globe and is commonly referred to as Alexa Rank or Alexa Traffic Rank.

Knowledge like this will help establish an understanding inside your organization of what the competition is up to, and if they’ve simply got a small, organic footprint, you can be more aggressive with directories, content strategies and direct link requests or purchases to overcome their lead.

Link building with news, blogs and feeds – The sources of communication offer good avenues for exposure and easy links.

Leveraging Partnership Networks

Build Relationships with B2B Directories and Authorative website – To leverage B2B relationships.

Jonathan Aston – Managing Director of Dynamic Studios – Web Design Walsall. Specialising in Web Design, Development, SEO in Birmingham and E-Commerce Web Solutions

At a social media marketing training session I recently attended, I overheard another attendee talking about the challenges she faced in attempting to tackle social media marketing. The owner of a small, home-based business based in the Toronto area, she was trying to find inexpensive ways to market her business. She had heard about this new way of promoting her company and decided to jump in with both feet. After a few months, she felt completely overwhelmed and decided that she needed training in social media marketing.

She is likely not alone. The temptation to take advantage of the virtually free marketing opportunities in social media is pretty strong, but without an effective plan, you will find yourself in the same position as that Toronto business owner.

Social Media Marketing – Why So Much Choice Can Be a Bad Thing

There are many kinds of sites that fall under the heading of “social media.” These include social networking sites like Facebook and LinkedIn, social news sites like Digg and Reddit, and social bookmarking sites like Delicious. Social media also includes the “microbbbwwwogginngg” site, Twitter.

The key to using social media for marketing is to offer people something of value so they will want to connect and interact with your business. For most businesses, this thing of value is a blog, series of articles, or other content of interest to their core audience.

Here’s where it gets tricky, and where our Toronto business owner got tripped up – deciding which social media sites to use and what kind of content to create.

When I heard that business owner talk about her challenges, I entered the conversation to see what she had bee trying. Here’s a summary of what she said:

• She started a blog but after a month or so had run out of things to talk about.

• Everytime she posted to her blog, she would add a link to the post on Digg and Delicious.

• She had also investigated Reddit and Stumble Upon and set up accounts on both sites but left them pretty much inactive.

• She set up a profile on Linked In, at the suggestion of a client, but promptly forgot about it and rarely used it.

• She added a personal profile to Facebook but, beyond that, had no idea how to use this profile to promote her business. She eventually found a way to create a business page, which seemed to suit her needs.

• She just recently joined Twitter and was having trouble keeping up with it and finding things to say.

After listening to her, I concluded that the main problem she was having was content-based and I reassured her that the social media marketing training course would help her.

What she needed was a comprehensive plan to get her started. She needed to focus her efforts on a few sites, and ensure she had content to share. She needed a schedule for her writing and she also needed to learn how to optimize her content to draw the traffic she wanted.

Fortunately, the social media training course we were both attending covered all of those points and more.

I spoke to her at the end of the course and she said she felt much better, and much more ready to tackle social media marketing. The training had helped her immensely.

If you own your own business and you are interested in marketing through social media, I recommend that you start with social media marketing training, so you can avoid wasting months of time and energy like our Toronto business owner did.

For more information on Social Media Marketing Training or Pay Per Click Training Toronto visit seotrainingtoronto

As a business owner, you have likely heard of social media marketing. You may even have been curious enough to investigate it. And you may have been overwhelmed by the many options available to you. Between Digg, Delicious, Facebook, LinkedIn, Twitter and all of the many others, it is difficult to know where to start.

Twitter is one of the newer entries in the social media marketing field. Launched in 2006, it has become an enormously popular way for people to connect and keep in touch. Like any form of social media, it has also attracted businesses keen to get on the bandwagon of social media marketing.

Using Twitter as a Marketing

Twitter is often referred to as a micro-blog. Instead of posts, you write “tweets” of 140 characters or less. You can follow other users with similar interests, and they can follow you. Each time you add an update, all of your followers receive a message. They can choose to respond or not.

As with any social media marketing site, using Twitter requires you to be involved. You need to follow and be followed. You also need to provide information of value to the people who follow you. One example is links to your blog or other relevant information on your site.

Using Twitter for marketing does take time (as does any attempt at social media marketing). You need to build a community of followers and engage with other users to create credibility. To make links, you have to have something interesting to share with people, which means you need to spend time creating enough current, relevant, interesting and (occasionally) thought-provoking content for your followers to read.

Tips for Using Twitter as Part of Your Online Marketing

There are some basic rules to follow when using Twitter for marketing. In fact, many of these rules apply to other social media sites too, like Facebook.

• Do not spam or engage in hard selling. Remember to be sociable and offer information of value. Blog posts on the benefits of your product or services, interesting conferences or professional development opportunities that are coming up – these are good examples.

• Always link back to your site or blog. That is why you are doing this in the first place.

• To get followers, put a link on your site or blog inviting people to follow you on Twitter. Twitter provides the code for a “badge” that you can drop into your Website or blog.

• Search Twitter for likeminded users/businesses and see who they are following. You may be interested in following the same users.

• Follow the lead of those who came before you. There are users with hundreds of followers. Check out what they are tweeting about so you can get ideas.

Use Twitter as Part of a Detailed Social Media Marketing Strategy

Of course, if you are using social media for marketing, you need to have a comprehensive plan. To create a plan like that, you may need help from a search engine marketing consultant. In addition to tweeting on Twitter (which can eat up a lot of your time) you need to have a schedule for bbbwwwogginngg and writing articles to link to.

As part of this strategy, develop a plan for your content. Don’t throw any old thing up there just to have something to link to. A consultant can show you how to create compelling copy that makes your blog, articles and Website work with your social media marketing, so that you are drawing traffic through as many channels as possible.

For more information on Social Media Marketing Toronto or Search Engine Marketing Optimization Toronto visit Wolf21