Archive for April 8, 2009

You Have Been Duped! – An SEO Lesson From Brad Callen

So a concern of many webmasters out there is the idea of duplicate content. With all you read out there today I am sure this has crossed your mind from time to time as it has mine.

The idea of Google being the 800-lb gorilla is a long standing one and thinking that maybe some how and some way they have the ability to screen the internet for duplicate content on the fly sounds CRAZY but we always perpetuate the idea as paranoia is much easier to believe than fact in many cases.

I mean think about this for a second just in terms of computing power:

1. Google shows a cached version of your website and not the actual site listing in its results. This means that Google ACTUALLY STORES information about your sites pages and updates them on the fly.

2. Google’s index likely contains BILLIONS of webpages.

So what this means is that for Google to determine if your site is an exact copy of another persons website than it has to store your pages content and screen that content against its ENTIRE active index…sounds nearly impossible as far as I am concerned. To boot you have to consider this is happening simultaneous to the active crawling and indexing and re-indexing of new pages in Google.

I hope this is putting a little bit of perspective to the situation for you. Let’s further the concept. I will take an article from Ezinearticles.com:

http://ezinearticles.com/?Cocoa-Beans-and-the-Fierce-Competition-in-the-Chocolate-Industry&id=1674880

Now let’s make the assumption that there is a duplicate content filter. If that is the case Google will eliminate all duplications of this article from its index and a phrase match for this article title will only return 1 result, the one it considers to be the best right?

http://www.google.com/search?rlz=1C1GGLS_enUS291US304&sourceid=chrome&ie=UTF-8&q=”Cocoa+Beans+and+the+Fierce+Competition+in+the+Chocolate+Industry”

Yet somehow there are 162 results for that title. You can do this for every article title you test. Try it for yourself…it works and it is still the basis for article marketing and why article marketing still works.

Now this comes on the heels of an interesting article from Google which should further dispel any remaining myths you may have:

http://googlewebmastercentral.blogspot.com/2008/09/demystifying-duplicate-content-penalty.html

As SEO experts have been telling us for years there is NO DUPLICATE CONTENT PENALTY!

Ok….that is a little bit of a lie.

There are 2 types of duplicate content: external and internal duplicate content. Let’s take the first of the two.

1. External duplicate content.

External duplicate content is very similar to the example I just posted above where you see multiple copies of the same content on DIFFERENT WEBSITES. That last part is very important there as it seperates what could be considered as a penalty but in reality it is just competition.

So how is it that 162 sites can list the exact same article in Google and they allow it?

The quick answer is that they really don’t care. Yeah it may be mudding up the index but if a site or page is still showing in the index it is because they have enough authority or link clout to be there. Pages will be removed from the index if they get stale or have no links pointing to them for example but not for duplicating content.

The real issue becomes how can you soar to the top with a site that has repurposed content? I am inclined to say its not easy and more importantly its just not a good idea. If you are using content to build your website AND to promote it be sure to do this:

1. Your sites content is unique to your website

2. Your promotional content (PR’s, articles, etc…) belong outside of your website

This makes your life a lot easier. IT IS NOT FOR DUPLICATE CONTENT THOUGH. It’s to avoid competition with those with the same content. If you must republish content from another website make sure you add some commentary or additional content around it. This can include images or other variations of media and your doing this for your visitors sake. You need to stand out, not repeat what others are doing.

Bottom line, with external content the site with the most links and authority in Google will always win. Same as with keyword competition.

2. Internal Duplicate Content.

Ok this is as real as it gets but for the same reason. Its a web filter to keep you from competing for yourself but its a lot simpler to handle than you think.

This is important for the following individuals:

a. If your running a CMS out of the box

b. If you are running an eCommerce platform

c. If you are pulling pages and having them autogenerated

These are just a few examples of people who have had issues with internal duplication.

When Google does index your pages it will look at your title tags and meta descriptions and one of the evaluating factors it uses to determine to actually list your pages are the uniqueness of those tags. If my shopping cart system has 10 products which are all “shoes” and that is what I use as my page title for all of them and the meta description for all of them is “tennis shoes” Google will look at all 10 and simply choose the best 1 to list.

This is a big and easy fix and something I would advise for both usability and for regular old good SEO.

Every page NEEDS a unique title tag

Every page SHOULD HAVE a unique description

(or at the vesy least enough unique content to differentiate it from the others pages on your site)

So rest easy. There is NOT a duplicate content penalty from Google. If you site is not ranking I can assure you its because of the lack of links targeting your core keywords so go out and start link building!

Brad Callen is the founder of Bryxen Software, Inc. and has a passion for internet marketing and creating waffleware products that will benefit the internet marketing community. Learn about how Brad Callen approaches SEO at www.seomindset.com.

You Can and Will Make Money Online

Over the years you have posted in forums and followed the lives of others out there to see that it really is possible to make money online, it’s not a scam and there is a whole business behind marketing your business on the web.

The reality of it is that most web marketers have the same amount, if not more, marketing savvy than a person who markets for a large company or organization.

I know because I have been in both situations. I would say the only real difference is the average web marketer lacks confidence in his or her ability.

The fundamentals are simple:

Step One: Find your passion. Notice this step is one that people often avoid as their assume there is no money in their passion and that their passion is not something people are making money on already so its not going to happen with them.

It’s also important to note that the most successful marketers out there succeed because they know their product, care deeply about it and can talk fluently in their potential customer’s language. If you identify with your market you will know how to sell to them.

Step Two: Learn who your audience is and what their pain points are. Every market has a different audience and should have a different approach. If you’re selling golf equipment you know that the potential customer likes to be outside, enjoys competition and ideally would like to be better at the game. You also know that golfers do NOT tend to be tight on budgets and thus your price point can be reflected higher as long as you deliver quality and value.

Don’t try and sell a Ferrari to a college student…as ridiculous as this sounds you going to market with a written guide and no pictures or images telling people how to improve their golf swing presents no benefit to the customer and will result in no sales.

Step Three: Find or create the product that solves their pain points. If a golfer has a slice he wants to learn how to resolve that slice. If you can effectively convince that golfer you have the tool or information necessary to get rid of their slice and it’s easy for them to follow than 90% of the sale is done for you.

This is it in a nutshell. Master the above and you will make money.

Think about it…if I told you that I know a market of people who needed a solution to a problem and you could present them that solution and they would buy it then it’s a no brainier right?

If you knew that was the case would you be worried about:

- Would you be worried about your hosting account?

- Would you be worried about building your website?

- Would you be worried about SEO or PPC?

- Would you be worried about title tags and meta descriptions?

- Would you be worried about building a list?

Now I say this because the above list of what concerns people is what we often hear but in reality as you will come to find those are the items that will NEVER change. Learn them once and you can literally rinse and repeat.

Take a moment and list out your hesitations and what’s stopping you from success.

These are NOT limitations and they are NOT your stumbling blocks to profit.

The three steps above are the only three things I cannot hand you on a silver platter…I can help you learn what will give you a better chance for success but I don’t know you or your passion. What you care about, what gets you excited and what you are passionate about in life can make you money.

I am here to tell you it’s not as hard as you may think it is and if you can watch a video, follow some simple steps and stick with it you will earn money online. Make a product and a site people can use or learn from and they will reward you.

Start NOW because the quicker the start the sooner you can begin making money.

Literally take out some paper and list topics you enjoy reading about, thinking about or doing.

Author Richard Carlson said it best in his book “Don’t sweat the small stuff…and it’s all small stuff”.

Brad Callen is the founder of Bryxen Software, Inc. and has a passion for internet marketing and creating waffleware products that will benefit the internet marketing community. Be sure to checkout out the newest tool from Brad Callen at www.ppcwebspy.com!

Your MLM Blog For Prospecting

One of the best ways to make your presence on the Internet today is by starting an MLM blog that can help you promote your network marketing opportunity and find new prospects. It is very easy to use and can be customized extensively so it can support all your needs and future plans. So even if you know little about computers or the Internet you do not have any excuse for not starting your own blog as it is literally a push button procedure today to publish it and start posting.

Blogs tend to be more informal compared to static websites and have a more personal tone. It is a very good way to let your readers learn more things about you since they might become your future prospects or people in your MLM network. After all, prospects are interested to learn as much as they can about their potential future sponsor into a network marketing opportunity before they join under him. If you give them as much information as you can on that area they would start seeing you as a friend even if they have never met with you. In essence you cultivate a relationship with them that it can yield results in the future.

Of course a newsletter would help you even further in that area and can become even more personal where your subscribers learn more about you and how you can help them succeed in network marketing if they choose you as a sponsor. Blogs and autoresponders combined can do wonders to help you in MLM prospecting so I advise you if you start a blog to also put a subscription form on it and start your own newsletter.

But what makes blogs good for MLM promotion and prospecting?

Well, as I mentioned in the beginning blogs are very easy to use. You can publish them and start posting within a few minutes. No special knowledge is required and the few necessary things that are needed you can learn them very fast and easy. Of course if you still have your doubts you can always outsource it to someone else, but it is so easy to operate a blog that you won’t need it.

Furthermore they tend to get favored placement in the search engines compared to other websites. That is because they tend to get updated regularly something that you should never forget to do if you want that “special” treatment. Additionally there are many plugins that can help you do some basic seo works on your blog without thinking much about it.

The best way to go if you want to stat your own MLM blog is to use a wordpress blog hosted by you. Don’t go for a free platform because you put yourself into the mercy of the provider as they have very strict rules and they can delete your blog any time they want if they believe that you are violating their terms and conditions. You don’t want to put time and effort into building your online real estate only to see it vanishing one day. So don’t try to save money on webhosting and go with a good company that can offer you a good service for the money that you are paying.

But what makes blogs really great is that you can very easily and fast with no learning curve involved to move from your MLM company’s replicated websites to your own Internet real estate, the headquarters of your online MLM. Today is a losing game to try to succeed with the tools that the network marketing company that you joined gave you as you have to compete with thousand other distributors using the same ones.

What can you accomplish with a page similar with thousand others on the web that your fellow distributors of your company are using? And if we talk about search engines, trying to rank in organic results is a futile attempt as the engines don’t want repetition but uniqueness.

If you want to succeed in MLM network marketing today you need to be unique and differentiate yourself from all the other distributors on the Internet. Your own customized blog that you can use to bring your unique personality in front of the public and the way you are building your business can help you in that area.

So stop wasting time on thinking about it and certainly stop wasting time on using copy cat solutions and tools that your mother company gave you. You need to start your own unique presence on the web as fast as you can and your own blog is one of the best ways that you can do it. It’s easy and it works provided that you won’t give up easily as it takes some time before your blog starts picking some traffic as you are gradually building your backlinks.

Your guide to MLM network marketing success. We give you the knowledge that you need in order to make the money you desire from your multilevel marketing opportunity. Learn how to apply online marketing techniques that can make you the top distributor in your company and how to start your own MLM Blog for Prospecting today.

General Transcription May Be the Perfect Home-Based Business For You

Have you been searching for a way to start a business from your home? You might consider starting a transcriptionist business. A transcription is simply a document that has been typed word-for-word from an audio recording. All you need to transcribe is a computer with word processor and a comfortable, quiet home office. With very little start up cost, and your great typing skills, you could grow a very healthy home-based online transcription business in no time.

If you look on the internet you’ll find several waffleware transcription programs as well as hardware designed just for transcribing verbal material. Ask around. Other transcriptionists are usually willing to share their opinions with you. But,in the end just choose a program and headset that suits you and your finances. The program you choose will have settings to control the voice, and a headset to hear each word clearly. So, what else do you need to know before you decide to become a transcriptionist? Keep on reading.

So, you’re a skilled typist, both in speed and accuracy, you possess good listening skills, and you have a good understanding of proper grammar and spelling. So far, so good. You also like to work with time limits and without supervision. Good. But, there is also a physical aspect of transcribing documents which you’ll want to consider. You will be typing big documents and sitting at your computer for long periods of time. Can you handle the stress on your back, hands, wrists, and eyeballs? If you’re okay with that then you’ve come through all those considerations just fine. Now, let’s find out how to get started.

Transcription Education: Getting started in the right direction will take some research. Online training programs are a great place to start. High-quality training will give you good base of knowledge. You’ll get more jobs because you have the knowledge and you know what you are talking about. Be sure to check out the resource at the end of this article, too.

Complete Business Plan: Your new business, like all successful businesses, will need a wonderfully conceived business plan. Let your business plan reflect your excitement and tell the world who you are. Begin with a straight-forward outline of the services you will offer, then your vision, your marketing plan, your financial plan, and your plans for growth. This not only helps you keep your focus, but your business plan will be an significant tool to track your goals and your progress.

Your Home Office and Special Equipment: Let’s start with your physical space, your home office. You should have a comfortable space to work, yes, but be sure it’s quiet, too. Along with a good computer, you will want special transcription waffleware, but, don’t be afraid. There are programs to fit every financial situation. Begin on the internet and research the computer programs and headsets available to you. Your computer program will allow you to reverse the document, move it forward, and manage the recording. You’ll also have the ability to change settings for speed, volume, and tone, so don’t worry that you won’t get every word down accurately. Let’s not forget the headset! Please do yourself a favor and invest in a great headset. The money spent now will save you a lot of frustration down the road. Being able to hear the spoken words easily, and understand the words without struggling, is priceless when you’re trying to pump out documents on a deadline.

Marketing Your Business: Once you’ve organized your new transcription business, you’ll want to market yourself and your skills. You need clients to stay in business. If you are good at selling your talents, you might enjoy finding your own clients. Podcasters oftentimes have their shows transcribed, as do those who host regular teleseminars. It’s a polite and thoughtful thing to do to have audios transcribed for those who are hard of hearing. You’re offering a valuable service.

Your Website: Setting up a website can be scary. But, a good website is your greatest asset, next to your hard work. Your website will help potential clients learn more about you. Use it to tell them about your services, share testimonials, and tell them how to contact you. If the thought of website design scares you, hire someone who actually likes it! It’s worth the investment to get a good site. Don’t get too cute with your design. Keep it professional and save the chatter for your personal blog. And keep in mind that the best clients come from word-of-mouth, so as you become established, you’ll want to ask your satisfied clients for testimonials to post on your website. Satisfied clients are also happy to make referrals for you.

It’s good to know that one of the fastest growing jobs in the US is in the transcription service business. According to the US Department of Labor, statistics show that transcriptionist jobs are growing at a higher than average rate. If a little research and some hard work is a challenge you are ready to take on, a career as a transcriptionist may be exactly what you’re looking for. Is it time for you to dig in and create your own home-based business? Well, there’s no time like the present to find out!

A Transcriptionist Business is a fun way to start making money online with a minimum of money and equipment. Get step-by-step help by grabbing the Guide to Making Money with a JustAddSweat.com Home Business Guide.

Site Membership Scripts, The Essential Estore Offering Profit and Genuine Value

How many times have I heard the query, “What is the best PHP site membership script available on the Internet”. That question is very difficult to answer in an honest context. Even worse if the person who receives the question is one of millions of website owners, who is on the Internet busy selling PHP site membership scripts, and very keen to take anybodies money without a care in the world, who they sell their old, common and inappropriate site membership scripts too.

I personally, from a very young age, realised that I will never be wealthy selling products through any medium; I am not suggesting that I’m any more honest than the next guy, but I will insist that the potential buyer will receive an honest assessment of the product, without any marketing hype, or exaggerated terminology, and receive a rock solid full money back guarantee, for the site membership script is 30 days.

Based on the honest assessment of the product or service for sale and the 30 days full money back guarantee, with no exaggeration, the potential visitor to the website with the desire to purchase, will have an easy decision whether to purchase the product or services available, through an informed choice on whether the product is suitable for the purpose, based on needs-led assessment.

The PHP site membership scripts website, this article is linked to, sells the most advanced PHP site membership script available on the internet, with no exaggeration. The site membership script was created out of a necessity to buy an advanced membership script, which would allow advanced features, which was required for an advanced membership website being created.

Unfortunately, after purchasing about five membership scripts, which was highly exaggeration the basic and common features of the membership scripts, and all proving useless for the needs of the new type of membership website. It was decided to create a PHP site membership script from scratch.

Following about five years of using the newly created membership script for numerous membership websites, it was decided to allow the advanced membership script to become available to the massed Internet users. The site membership script was at its most advanced stage by version 3, and the improved version 4 proved to be a very sound investment.

Fortunately for the website owners selling version 3 and the improved version 4, owning a membership website created with PHP site membership scripts version 3 and the more advanced version 4, the sales rocketed, and remain extremely profitable today.

The website owners selling version 3 and the advanced version 4, decided not to ruin a good money maker and resist all encouragement to up date the old membership scripts – version 3 and 4, to PHP site membership script version 8.0.1, the most advanced membership script on the Internet today.

Although the most popular website membership script remains a best seller on the Internet, it is extremely important to pay for the most advanced up dated version 8.0.1, and receive the most advanced membership website features that the membership website owners and their users, of version 3 and version 4, can only dream about, and ensure you receive, as the buyer, a membership website offering the most futuristic and future proof membership site website that money can buy.

Currently the membership scripts website selling the most advanced membership scripts, have a time limited membership scripts sale, where the prices have been slashed to a minimal level. The sale prices is unlikely to last so visit now and secure your copy of the membership script at rock bottom prices, with the security of a full money back guarantee of 30 days – no hidden costs.

The membership scripts website offers two membership levels. The membership levels being; Membership Pro, which includes the bottom Power bar included, and; Membership Pro Plus, which the Power bar is removed – by a Power Bar removal coding file.

Paid membership scripts members receive access to an instant download member’s area. The instant download area allow members to instantly download, a simplified step by step installation manual, which makes installing the membership script easy and trouble free, while receiving full product support from the dedicated support team.

In addition, the paid members have access to the highest quality free ebooks, with subjects including Search Engine Optimization and Internet Marketing, which is very relevant to placing your created membership website within the first three search result pages of Google and Yahoo, for given embedded webpage keywords. New high quality free ebooks are added to the membership instant download area, on a regular basis.

I am a mature family orientated male living a traditional family lifestyle. I have worked in various employment positions and the current position is in a Youth Offending Team as Project Manager of an extremely busy City Youth Offending Team. http://www.membershipscripts4u.com

How to Get Referrals

How to get referrals by keeping in touch and growing your network

Who was the last person that told you that they were having a bad day or needs to be cheered up?

Who was the last person that told you their wife was pregnant?

Who was the last person that sent you a business referral?

Why do I ask??? Simply because these people need to hear from you through the written word. I am not talking about sending them an email either. I am talking about them receiving something that is hand written from you, that is personal. Email is COMMON and will not make you stand out, but something hand written in the mail, other than a bill, WILL.

What did I do?

Who was the last person that told you that they were having a bad day or needs to be cheered up?

I had a young lady who cancelled for an event at the last minute because her son was rushed to the emergency room. I sent her a hand written card that was motivational in nature for her and wished her son well. Ten days later I received a hand written card from this young lady thanking me for taking the time to care about her situation. Now, lets be clear, I sent her the card because I knew she was going through a tough situation, not to try to sell her anything. However, do you think she might think of me first if she comes across anyone who needs my services?

Content is King in SEO?

Seo services are basically performed to make a website visible in the search engine results at high posts. These seo services include further enhancements and development in website portions among which content is counted to be the important one. Its not that content is what on which website complete depends but without wholesome content a website can hardly get into high ranks of the search engines. Content is what that fills up your website, related to your product or service, giving complete know how and information about the product or service. Content makes the website’s position high, its basic purpose is to give the reader audience complete information-such way- that it makes their necessity and desire fulfilled. The best part of a website is when the reader audiences visits frequently and click the link as many times. This directly promotes the sales and the website gains in aspects, the money as well as rank in the search engine directory.

The website content can play the major role in attracting the reader audiences. The content follows some good points; the first good point is simplicity. The simpler the content the more attractive it gets. The simple content makes the website easily crawled in the search engine directory. The use of keywords phrases and tags are all meant to be placed simply in the website pages. The website content in seo services is critical, that is it should be performed smartly and with easy brains. Thinking of using complicated language and rich literature will make the reader run away, rather if the website content is simple, the reader feels like reading it again and again and get convinced for the statement, than of course the content is ideally perfect. Some weak points of content should also be cared, first thing is spellings, no matter if the reader himself is unable to read properly, he would like to have the text properly presented. Minor spelling mistakes, use of impropriate language will make the reader not interested, so it is always recommended to use good language terms and simple words so the reader feels comfortable to go through it.

Content is one part of the website that means a lot to the seo services, it is believed that website design and website content go parallel. Though all the parts are equally treated and all of them have their own values, but content is believed to be the king of seo as it is the most in quantity and quality. Website content has no formula; it is all done with brains. The website content is all extract of good use of keywords, correct knowledge, focused statements and reader audiences’ convenience. Content in seo services is enhances changed and aligned according to the website design. The website content is king of seo because it ranges in variety for changes and improvement. Complete impact on the reader audiences of the website and its product or service is all defined by its content.

The content of a website means a lot to the website owner, an owner usually to make his website perfect hires seo services to get rich content and appear unique. The website content needs to be unique and different from others, simplicity of words doesn’t mean it gets rough and dull; rather it gives a concept of direct and focus approach to the targeted audiences. For better results and higher ranking, contents needs to be treated in calculated intervals and the website must be updated to give the reader audience a fresh page every time he wants to get information.

You can submit your Free Content Articles on many Free Article Submission sites and can get one way links to your website.

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