Archive for May 28, 2009

Stay On Top Or Disapper On The World Wide Web

If you have an Internet business or are involved in online marketing, then by now you must know that to succeed you must be in the top 30 sites displayed when a searcher conducts a query on one of the major search engines in your niche. To do this, you must know how to achieve a high ranking on at least one of the major search engines in order to atract online searches to your website. If you know how to do this, you are sure that your site will not become just another tiny dot in the vast World Wide Web, unknown, unheard of, and never visited.

The success of the Internet has made the fight to rank high on search engines a very challenging feat for website owners. You cannot rely on direct traffic coming from people who knew about your site firsthand to type your URL in their browsers. Today, website owners MUST use every tool available in their arsenal to make their site known on the Web.

Studies show that the majority of online users do not click through to the fourth search result page when browsing search results. If your site is in the top 10, you hit a jackpot. If you ranked on the 31st and below , your site isn’t likely to be seen. Don’t think that you’re safe in search engines that display more than 10 websites per search result page. Studies show that people don’t go beyond the 30th result.

To paint a concrete picture of how search engine ranking works to get you traffic, consider a website whose niche is on music lyrics. No matter how accurate and complete your lyrics archive is, if your website is not search engine optimized to appear on the top 30 search results, you will still not get the traffic you are after. Those websites that are ahead of you who’s got many other sites linking to it are most likely to dominate the top 30 place on search results. If you’re a new comer, you have a lot to work to do in order to search engine optimized your website in your particular niche. It’s next to impossible to get accidental visitors in your site if you are new, you must use SEO techniques to make your websites seen by online users.

SEO techniques are targeted to gather traffic for a website. Many SEO experts can drive traffic to your site. But, seasoned website owners know that increased traffic does not always mean higher sales. In order to convert your increased traffic to higher sales, you must target users that are actually searching for products or services that you offer. That is to say you have to use the right keyword to optimize your site.

In the past, great website contents were almost certain to get you increased traffic. But today, many great contents are wasted because the website owner did not use other SEO techniques to optimize his or her site. Other techniques you can implement to increase traffic to your website are: affiliate marketing and submitting to directories.

Pamela Upshur is the owner of Turnkey Business.

Beating The Recession By Becoming An Online Entrepreneur

In order to come up with the closest cure for recession, understanding why recessions happen should come first. Recession happens when market estimates for a certain period of time is shrinking – when there’s no growth in the market. Recession is marked by less demand in the market, thus company inventories pile up. To offset this huge drop in sales, companies are forced to sack workers. When workers are losing jobs, it even puts more pressure on the economy.

Recessions are not new to all economies in the world – they happen every once in a while. While the economy is in recession, there’s just not enough job for everybody to work in the market. In the U.S., 1 out of 3 individuals are put out of work in the labor market during recessions. These individuals are entitled to receive unemployment benefit from the Federal Government, which puts pressure on the government sector also. Government unemployment benefits can only go so far; people are forced to find other opportunities to fill their coffers.

Nowadays, one of the best places to look for a source of income is the Internet. If tapped properly, you can find many great and legitimate businesses or work opportunities online.

In order to beat a recession, the economy must start making money starting from its lowest sector, which is the individual consumer. Meaning, you have to make ways to earn money and like what’s mentioned above, the Internet is a very good place to look. But how do you start an online business? Where do you get the money to start and how do you market your product? Will people patronize whatever it is that you offer online? All of these questions are valid and they need to be properly addressed to succeed in online business. If course, there’s this fact that 95% of income-earning opportunities on the Web are scams also.

However, with due diligence and proper research, you can still find the best opportunities online with GDI. GDI or Global Domains International is the owner of the .ws domain name on the Web. Just like the all familiar .com or .net domains, .ws is needed by people who would like to launch a website. GDI are giving you the opportunity to make money by promoting the .ws domain name to people who needs them. With GDI affiliate program, you don’t need any product to sell and physically house any items. You don’t have to worry about paying people to help you run the business. You can do it all on your own in your own living room if you want.

GDI affiliate program works like this. Get your own .ws domain website and invite other online users to get one of their own also. For every person that you recruit, you are paid 1 dollar by GDI guaranteed. Not only that, for every person that is recruited by the person you recruit, you also earn another 1 dollar guaranteed by GDI. You can earn up to 5 levels of your down-line. To give you an idea of how much you can earn, let’s say you recruited 5 people. And the 5 people you recruited recruit another 5 people under their down-line, and so on and so forth until the 5th down-line level. This scheme alone earns you $3,905 guaranteed by GDI. Within the 5 level matrixes, there’s limit as to how many down-lines you can have. It all depends on how much you and your down-lines from the first to the fourth level recruited. There’s even a $500 bonus if you can recruit 25 members within a week.

With that kind of scheme, you might think that it could only be another scam out there. Luckily it’s not. GDI is a legitimate company guaranteed by the DSA (Direct Selling Association), which prosecutes and runs after pyramid scams themselves. On the same note, however, GDI is also is not a get-rich-quick kind of opportunity. Most of these kinds of opportunities are tell tale signs of scam. Your earnings will depend on how much effort you put on recruiting your down-lines.

Pamela Upshur is the owner of Turnkey Business.

The Importance of Building a List

I don’t know about you but, when I first began to consider the viability of creating an online business, everywhere I looked I kept being told that “you have to have a list”, “the money is in the list” etc., etc. Very occassionally I would receive an e-mail suggesting that, after all, it wasn’t neccessary to have a list. And, guess what, because it seemed like the easy option I convinced myself that it was, in fact, possible not to bother with a list, so to speak, despite the overwhelming evidence which suggested otherwise.

Well, I’ve been brought well and truly to my senses (thank goodness). One of the things that Chris Freville mentions time and time again, on his excellent Coaching and Mentoring Program, is the need to create a list. He is, of course, absolutely right and I have to say that I am now a 100% convert to this view. The one sure way to establish and maintain a sustainable long-term online business is to create a “bank” of loyal customers (aka a list) with whom you can build an on-going relationship for many years to come.

Having said that, just building a list is, in itself, not sufficient. You must be able to clearly identify the characteristics of that list so that every time you make contact with your list, the subject matter is relevant and pertinent to the reason(s) why those people opted-in to your list in the first place. Quality NOT quantity is very much the key. Do not fall into the trap of building any old list just for the sake of it. That will not work. Without a responsive, “highly-targeted” list of subscribers, creating a “presence” on the internet will be hard work, very hard work indeed.

“How do I create a list?” I hear you say. Well, that topic is for another day. It is imperative, in my view, that you fully understand the fundamental need to create a list before concerning yourself with how that might be achieved. I’m sure you will be pleased to know that there are many options which I will cover in due course. Firstly, though, we must learn to walk before we run.

Once you have a responsive list (and it will take time to create one) the world is your oyster, as it were, and you will be in a position to reap the rewards of the foundations you have built for as long as you wish to remain involved with the online world.

Always remember that “Rome was not built in a day”. List building can be exciting, frustrating, fun and painstaking all at the same time but once the first few subscribers appear, it is extraordinary how the whole process gains momemtum. It is generally considered that a well maintained list, regardless if its niche, will generate for its owner income of $1 per member per month. Imagine a list of, say, 10,000!!

Alan Pearce is a U.K. based Internet Marketer who is passionate in helping people to achieve their online income “goals”. Click on the following link to gain access to a topical traffic generation system from which it will be possible to create/enlarge a list. http://www.web2traffictactics.com

Make Your Web Advertising Work Harder For You

The web is a fast-growing, fast-changing medium which is intensely competitive and getting more so every day. Web advertising has proliferated and it’s a great way to get your message across, but it can be hard to make sure that you’re heard above the crowd; how can your business get the attention of consumers online?

To get the best results from the web advertising component of your media advertising strategy, you’ll need to do the following:

• Thoroughly research and analyze the web sites which are relevant to your line of products and/or services and the patterns of visitor behavior and traffic flow on these sites.

• Budget for a trial campaign

• Choose which web advertising formats to promote your business on the internet

• Deploy and track a one month web advertising campaign to assess its impact on your target market.

Running trial web advertising campaigns minimizes your risk and allows you to determine which web advertising media offer the best return on investment for your business. The only question is which types of web advertising are worth exploring?

Internet banner advertising is down but by no means out. This form of advertising has seen its novelty wear off; people are no longer clicking on banner ads just to see what happens anymore. There are some much more advanced types of web advertising available now, but don’t rule out banner advertising altogether. A well designed banner ad with the right placement can give you a click through rate of 1-2% (and even 1% is actually a very good rate).

Think of it this way – if your ad is on a popular site visited by your target consumers, you may get somewhere in the neighborhood of 3,000-5,000 impressions monthly. Even at 1%, this is still a significant level of response. Banner ads can still be a potent way to promote your business on the internet as long as you keep track of your cost per thousands of impressions and carefully track response.

Web advertising costs do provide a good return on investment when compared to the cost of magazine advertising or other print advertising. Your campaigns will more than likely be cross media efforts using both web advertising and other advertising media, which is a great way to establish your brand identity and increase consumer awareness.

Web advertising is however becoming an increasingly large part of many companies advertising budgets since results are so much easier to track than in other media.

PPC advertising as provided by Google and other companies can also help promote your business on the internet. This and other contextual advertising models are extremely cost effective and easy to track. Since you only pay for your ads when they get traffic to your site, pay per click has already become an important part of web advertising strategies for companies of all sizes.

Web advertising is a complex and often challenging but is essential if you want your business to get noticed online. Take the stress out of online media planning and buying and work with an advertising or media buying agency that can deliver the results your business is looking for.

Andrew Long is an advertising sales consultant and online advertising expert. This article about web advertising can be used on a website as long as this resource box and live link in the article is used. http://www.myadbase.com/cgi-bin/guide.cgi?page=web_advertising

Piecing Together The Media Buying And Planning Puzzle

Media buying is more complex than a lot of people think at first; which is why a lot of people fail to hit the nail on the head with their media planning efforts. Effective media planning consists of several elements: finding the right media to advertise in, positioning yourself within that advertising media to reach your target market, strong negotiation skills and the ability to monitor and track results and analyze them to fine-tune your campaign.

Does media buying still sound easy? Honestly, it’s not – which is why most businesses don’t try to go it alone with their media planning efforts and go to the professionals. There are advertising agencies and consultants who provide media buying services; people who know advertising media inside and out and can get your company the placements it needs to reach the right audience at the best possible rates.

You could do ahead and try to do this all yourself, but it’s going to take up quite a bit of your time – time which could be much better spent elsewhere. It’s usually a much better idea to leave the media buying to an advertising agency that has a track record of getting results for their clientele. Choose your advertising agency wisely. An agency which does a great job with media buying and other services is a valuable partner to have. Meet with agencies and look through their portfolios until you find an agency that offers the expertise and the services your company needs.

Whether you’re trying to plan a campaign of newspaper advertising, radio advertising, online advertising or all of the above, assess the reach of each type of advertising media has in your target market. The next step in your media planning is to tailor your advertisements to the media used in the campaign. Remember, we warned you it wasn’t necessarily easy!

Advertising costs vary depending on the media you choose. Internet advertising is relatively inexpensive compared to other media, though the total cost depends on whether you’re using banner ads or pay per click (PPC)advertising and how many impressions or clicks your campaign includes and/or how often you want your ads to appear. PPC is easy to monitor, track and fine tune (and you can set the budget to ensure you don’t overspend), making it one of the easier media buying tasks, relatively speaking.

National newspaper advertising and magazine advertisements, among other consumer focused print media are more costly. Magazine and newspaper advertising are great for consumer awareness and as a branding or corporate identity vehicle and as such should be considered in your media planning.

Outdoor advertising, including billboard advertising and mobile billboards can make a big impact, but in terms of media buying is a little more challenging. In depth, longer-term demographic information will be required to get the best results out of your outdoor advertising placements.

The most challenging part of your media buying strategy is broadcast advertising. Radio advertising and television advertising are among the most expensive advertisements to produce and purchase placements for. Radio, however is becoming a more cost effective medium with local stations especially often providing very reasonable rates for packages including the costs of production and planning.

Media buying can be a puzzle; but it doesn’t have to be a conundrum for your business. Media buying is one of the things advertising agencies specialize in. Some things really are best left to the professionals – and placing media buying and planning into the hands of experts ensures more effective campaigns and lets you get back to running your business.

Andrew Long is an advertising sales consultant and advises advertising agencies with their media plans in many industries. This article about media plan can be used on a website as long as this resource box and live link in the article is used. http://www.myadbase.com/cgi-bin/guide.cgi?page=media_planning

Internet Banner Advertising – The Story So Far

Think about the past for a moment; can you recall the first time you came across internet banner advertising? Almost certainly, you saw your first banner advertising at the same time as you first saw the web itself!

Online advertising has been around since the mid 1990s, when people first started getting connected in significant numbers. As early as 1995, banner ads and other web advertising were ubiquitous; and it still is, but things have changed quite a bit since the early days of the internet. Technologies have advanced and the design of internet banner advertising has grown right along with the web and the changing ways that consumers respond to online advertising.

When the World Wide Web was still a novelty to many people, the response to banner advertising was far higher than it is now. People would click on almost anything which got their attention; so ads which flashed, bore garish color schemes or featured animation got results.

However, people have gotten their fill of these sorts of banners by now and most of us would rather not be flashed by web advertising every time we navigate to a site. The response rate to internet banner advertising has declined across the board in recent years. Does this mean that banner ads are a moribund format for online advertising?

According to the web advertising experts on the advertising news websites and forums, there is plenty of life in banner ads yet. Rather, it’s a question of what kind of internet banner advertising will and will not work with today’s savvier web users. While some of the media buying and advertising agencies out there find it a bitter pill to swallow, a consensus is emerging that simple banner ads which don’t intrude on the user experience are the way forward for online advertising.

Banner ads which integrate well into the sites where they are placed (and importantly, do not annoy readers) still work – and some publishers are doing very well indeed with these types of banners.

Getting results from internet banner advertising just requires careful attention to design and an understanding of consumer response on the sites offering placements. Before you deploy a campaign of banner advertising, look at the publisher’s statistics; you’ll want to see the average click through rate per 5,000 impressions.

Publishers will use systems to track ad response (if they don’t, you may want to reconsider this placement), so this information should be available.

When you find a site which you’re confident is popular with your target demographic, you may want to try out a banner for 10,000 impressions to see the response rate for yourself. If the response is in line with the statistics the publisher has provided and meets your own expectations, then stick with this placement. It can be challenging to find effective online advertising placements, so a site which gives you results from your internet banner advertising is a valuable resource indeed.

There is still a place for internet banner advertising; it’s just a matter of finding the best placements for your business and matching the design to your audience.

Andrew Long is an advertising sales consultant and web advertising expert. This article about internet advertising can be used on a website as long as this resource box and live link in the article is used. http://www.myadbase.com/cgi-bin/guide.cgi?page=internet_adv

Billy Mays Here, For… (Please Insert Product Here)

On July 20, 1958, the proud parents of William D. Mays undoubtedly had no idea that their new born baby boy would grow up to scream his way into more living rooms than any other man in television history. But that he did. And whether you find his particular style of direct sales pitch vaguely amusing or utterly annoying, you cannot deny that Billy Mays has become one of the most recognizable faces on TV.

Mays began his carrier in the late 70’s as a pitchman for Washmatik (a portable washing devise) to passersby on the Atlantic City Board Walk. Surrounded by older and more seasoned Pitchmen, Billy observed the “pros” at work until he developed his own, unique style. Billy then spent the next twelve years traveling across the country to home shows, trade shows and state fairs selling everything from cleaning products to food choppers.

After twelve years of living out of suite cases and sleeping in hotels, luck smiled on Billy. While attending the 1993 Pittsburg Home Show, Billy made the acquaintance of Max Appel, the founder of OrangeGlo International, a cleaning products manufacture based out of Denver. Billy soon signed on as the spokesman for Oxiclean, OrangeGlo, Orange Clean and Kaboom. Whether Billy realized it or not, he had been in the right place at the right time. This one chance meeting would launch him on a path to becoming a multi-millionaire and creating an ongoing love/hate relationship with millions of Americans.

Billy’s first stab at promoting OrangeGlo products aired on the Home Shopping Network. His soon to be trademark sales technique featured “real time” demonstrations of Oxiclean’s superior cleaning power. No matter what fool gunk he poured into his clear cleaning tank, Oxiclean totally eradicated it right before the potential buyers’ eyes.

Billy’s initial reviews were mixed. Objections to his abrasive manner of shouting at the TV audience were most noted. Objections aside, his results could not be denied. The Home Shopping Network experienced a dramatic increase in sales after his very first network d

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