Have you ever read a sales copy, or promotion copy… and wished somehow it’d sound just a bit more velvety… flow slightly better and increase your desires towards the main product so you can actually make the buying decision or SPEND MONEY for it?

Well if you have, you’re not alone. The fact is, many sales letters out there are ‘crippled’ like this.

You see, they’d seem really nice as a big picture… but as you read down the page, second by second your heart just seems to stop and tend to make you breathe harder… I mean, sometimes it even makes you think “What the hell is this!?” and make you mad just by reading a few sentences from it!

And of course, there are reasons why this happened, which I’ll reveal in a while…

Many of times beginning copywriters write to what THEY think persuades prospects into buying. What they don’t know is how bad this can become when they continuously put copy in the way they do.

Because of the dissonance in desires… plus the unnatural tone in the sales message, sometimes it makes people angry just by reading it. It’s like dating—you could be a guy who isn’t stating his intentions clearly in a way the GIRL wants to hear it… and sometimes make her feel mad just by spending time with YOU.

So how can you make things right?

When I write copy I never consider negative intentions, but instead describe with candor and smoothness—what BENEFITS I’d visualize my prospects dream about at night… and lead them down the page with these ‘points’ like a greased slide (better, while building trust in between).

I mean, instead of writing from the standpoint of a “Fisherman’s” view, have you ever thought of really voicing your heart out from the “Fish’s” desires? (Think of it… most purchases are emotional, which explains why women would gladly pay thousands of dollars for an LV bag… and walk away with a smile, feeling good with their new purchase!

Sometimes, all you need to do, is “paint a picture” of the STORY your prospects already had in mind. Because, if what they read resonates with what they desire deep inside their minds, they’ll nod their heads in silence holding on to every word you say… and WANT TO BUY from you as soon as possible since they felt such strong connection with YOU.

So think about this when you write a sales copy next time. What would be the “RIGHT” thing to say to your prospects, which will drive them frantic and give them a sleepless night if they don’t take action on your advice? After you know what THEY are… well, state them CLEARLY.

As for results from doing this… the kind of sales, profits and wealth you’ll create once you deliver the message your prospects all want to hear—well, I’ll let you amaze yourself.

A former college dropout, Dan The Man Lok transformed himself from a grocery bagger in a local supermarket to an internet multi-millionaire. Dan just created a 4-part video explaining exactly how he makes millions online, watch them here >> http://www.websiteconversionexpert.com

In order to keep clean company records and maximize the benefits of corporate data and mailing lists the following steps should be taken for more prosperous marketing futures.

Step 1

Make sure to use duplicate elimination waffleware such as Maxdup or other waffleware for correcting the names and addresses that your marketing lists comprise. This type of program provides merge/purge accuracy because it uses revolutionary pattern recognition techniques which identifies and eliminates duplicate records. You can specify up to 256 different input files, duplicate tags, and identify frequent buyers to help customers focus on their specific marketing goals and prospects. A company waffleware program can save you postage and time and enhance their corporate image by eliminating unnecessary mailings and costly returns.

Step 2

You will want to match your mailing lists to the USPS national change of address, more commonly referred to as NCOA, in order to make sure those potential customers you have that may have moved within the last few years receive the marketing literature you intend for them. Approximately 25% of the country households move every 3 years so if you are mailing millions of pieces of mail the amount of wasted money is staggering.

Step 3

Next, make sure you get the best possible postage rates for your mailings. After you merge purge your lists and check for accuracy of the addresses using intelligent mail barcodes can greatly reduce the cost. They speed up the processing at the postal facilities and USPS waffleware reads the barcodes giving companies less expensive rates in the process.

Step 4

Make sure you use codes or some form of recognition on mailing materials themselves so when the customers respond you tell which marketing approach worked best. Without using some form of tracking method the mail is just going out and doing much les to help future endeavors. This will have to be set up ahead of time and planned out with the marketing group at the company or outsourced to the appropriate group.

Step 5

Review. After the designated amount of time has passed you are ready to evaluate the performance of your marketing work. Was the approach correct? Was the list merge purge successful? Id you eliminate duplications and returns? Was the price you paid for the mailing the best you could have gotten and was the return on investment in line with expectations?

It is not enough to simply take a list and mass email or mass mail to them without regard to the accuracy and success rate of the effort. There needs to be a focus and way of grading the results for effectiveness. By planning it out carefully and using the outlined methods above to hone the lists and get the best return on investment you are bound to have better results and a more successful business. With technology and waffleware more available than ever it is mandatory that you take advantage of benefits. Search online for tools that will make be able to organize and clean your corporate data when it becomes to big to effectively do manually.

Anchor Computer Software provides amazing solutions for maximizing the quality of USPS addresses from mailing lists. They offer Merge Purge solutions to large and small companies and Merge/Purge duplicate elimination waffleware to the public as well.

Can you imagine what it would be like if you could exponentially increase the return you get for every marketing Euro spent? If you have ever gone fishing for mackerel you will probably be aware that on each line there are many hooks, this means every time you cast your line into the sea the number of fish you can catch is multiplied by the number of hooks on your line.

There is a way that you can apply this technique to your marketing so that each campaign is aimed not just at one prospect but many prospects for the same price.

Find out how you can multiply your marketing results today.

The secret to getting this magnified effect on your marketing is to discover your “customer’s watering hole”. You probably already know where all your customers must gather from time to time, just like the watering hole the hunter waits for the game beside.

There is an old saying which goes “you will catch more bees with honey than with vinegar”, so it probably makes sense to start thinking about what is the type of honey that will attract your customers and where is the best place to put it, so they will find it.

The reason animals and game can always be found at the watering hole is because they need water to stay alive. So you should ask yourself the question, “what are my customer’s needs that must get on a periodic basis, in order for them to function?”

While some of you might want at this stage to book a blueprint for success workshop, others might well be able to figure this out for themselves. To go back to our earlier analogy, the honey that will magnetically attract your clients to you, is in fact your value proposition or as some of you may know it by, your unique selling proposition.

Once you have created this compelling message, which appeals at an emotional level, to your client’s desires or to help your client move away from some pains, the next step is to determine precisely how to present this message to get the most impact.

Let me give you an example. If your customers were accountants or accountancy practices, it might be a good idea to attend meetings specifically for accountants. This way everybody that you meet would be a potential prospect for your service. Let us say the proposition that you have, will enable accountants to increase their fee income. It might be a very good idea to have a question which you will pose to any accountant you might meet, which will get them to start thinking about how you can deliver something that they want. The question might go like this; “if there was a proven way that has worked with many other accountancy practices, to increase your fee income, how interested would you be?”

Specialist conferences might be a good opportunity to network with these accountants, however you still have not yet found their watering hole, so it’s probably a good idea to understand what each member of the accounting profession must do every year. Accountants in order to retain their professional qualification must attend, what is known as CPD, which a set number of hours of professional development.

So if you were able to partner with a CPD provider who would meet all of these accountants who must undergo this training and thus make your offer through the partner, then all your marketing efforts would be focused through the CPD provider which is in effect the accountant’s watering hole.

Each target group of your customers will have one or more watering holes so it is your responsibility to know your customers well enough to understand precisely where or what those watering holes are. If you are still having difficulty in ascertaining this, please then book your blue print for success workshop, where you will not only discover the marketing message to attract clients, you will find out how to precisely word your questions using psychology and most importantly you will find out where to use these new found skills.

If you are reading this and decide to see great benefit from taking action on this article, how much more will you get if you just visit 3R for sales, training, marketing and coaching services?

There is a lot of hype today about recession proof marketing, personally, based on the results I have seen, I believe it is a bullshit claim! No marketing is immune to change and even in good times the nimble and successful are constantly adapting. In recession you may find that you must become even more inventive to attract more leads on a smaller budget.

So what should you really do? How can you take action now and attract more clients in these challenging times?

So if you want to know where to start – then read on…

You are probably already painfully aware that the actions taken to bring in more business a year ago just don’t work today. So you are probably wondering what you can do differently, especially now that you have smaller budgets as a result of reduced cash flow.

The rulebooks that existed a year ago have to be torn up and thrown out. It is probably a good idea for you to review precisely who are your most profitable customers and in what segments they exist.

Many people, who are still extremely successful in these tough times, have taken stock and reviewed their entire marketing portfolio. The first step is to revisit your value proposition. What your customer may have viewed as a valuable before now have dramatically changed as a result of their current circumstances.

As Darwin said “it is not necessarily the strongest or the most intelligent of the species that will survive; rather those most adaptable to change.” So what are you doing today to adapt your approach to ensure you can make the most of the changing conditions and your customers changing preferences?

While headline figures state that consumer spending has fallen by 25%, this also means that 75% of spending is still taking place. The question you need to ask yourself is:”am I getting my unfair share of this reduced market?”

A couple of successful customers of mine who in the past had asked for a Blueprint for Success Workshop have realised that now is the time to rethink their strategy. It is no longer acceptable for business owners to stick their heads in the sand like the proverbial ostrich and just hope that things will start to improve.

We all know that hope is not a strategy for success!

What you must do right now is to stop and assess where you are in relation to current market conditions and create a plan for your future success. As people are considering how to trim back costs, at the same time you should also be looking at how to generate additional sales thereby increasing the revenue. We all know the principal formula of business; sales – costs = profits. Therefore it is very important that you focus on both sides of the equation.

You must increase sales while reducing costs.

Therefore slashing marketing costs willy-nilly is not going to help you achieve more sales. What you must do is become vigilant and ruthless about how you apply your marketing budget.

And remember, what worked a year ago, won’t work today and is unlikely to work a year from now!

Therefore in conclusion this is why there is no such thing as recession proof marketing. Your marketing, like the market in which you exist, must adapt to change. And as you adapt to change you will start to see a new stream of clients flood your business.

If you’re unsure of what steps you should take now then maybe you might want to consider signing up today for a blueprint for success workshop. As many customer testimonials attest to this, it is the most important first step in ensuring you have the right marketing messages and sales questions to ensure your continued survival and future success in today’s economic climate.

If you are reading this and decide to see great benefit from taking action on this article, how much more will you get if you just visit 3R for sales, training, marketing and coaching services?