You must be asking, “What in the world is he talking about?” In article writing the rule is active over passive voice, always. Well, that is a good rule. Yet, we overlook the fact that passive has its place and sometimes is a good choice over active voice. Passive can be a preferable construction.

Besides being sometimes preferable, passive voice can also be profitable. Here are three reasons for choosing passive over active voice.

-Variety

-Emphasis

-Keywords

 Variety: Active should be the predominant verb voice that you use throughout your article. It does help the reader understand what you are trying to say. It forces sentences to be more concise.

However, an article that uses active voice exclusively can be too staccato and sound like a monotonous drumbeat. Inserting an occasional passive voice sentence will add some variety. In fact, in some situations, you may not have a choice or it would be awkward to use active voice.

Example: (passive): “It is written, ‘Thou shall not use passive voice’.” I do not know if anyone has ever written that statement or not.

 -To change it to active would be awkward. “God, Shakespeare, somebody wrote, ‘Thou shall not use passive voice’.” The passive sentence has a certain mystique or quality that the active one does not have.

Emphasis-Another opportunity to use passive for emphasis is this example. Suppose you are writing an article on reasons why active is the preferred voice to use. One reason could be:

-Example (passive): “Visuals are created in the reader’s mind by active voice.” Here the emphasis is on the reason, visuals. To change it to active: “Active voice creates visuals in the reader’s mind.” It is your choice.

Keywords

Here is where using passive is most profitable. As you know, emphasizing keywords is critical to seo-twitter Denver (Search Engine Optimization). As in the previous example, in the passive voice, you can bring those keywords to the forefront in your titles and in your opening paragraphs to capture the reader’s attention.

-Example: Let us suppose that your keyword is “apple jelly”. In a title (passive): “Apple jelly is made from good apples.” To change it to active: “Good apples make good apple jelly.” But your keyword, “apple jelly”, may not be read because it is not at the forefront.

Do not abandon passive voice just because your teacher or some computer program tells you it is not the voice of choice. In some cases, it may be the voice of choice.

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