Websites are no longer seen as just necessary inclusions or cyber-shingles for shoppers, they can be used to generate revenue too. With newer and more innovative ways of earning profit, people have come up with ways to make money on their investments in websites as well.

So why waste all that hard work on just a pretty looking site for your customers to admire? Follow these steps and earn money while your customers surf through your website.

1. Include a directory of free, downloadable ebooks on your website. Make sure the popular books of the day are available on your site. That will induce the customers to visit your page to read them, and they might notice your products and ads as well.

2. For the more specialized parts of your website like the FAQs or the Troubleshoot sections, convert them into ‘Members Only’ parts. Customers might not want to pay outright for accessing that information, but you can use that access area as a bonus you offer on the sale of your products or for subscribers who can often receive automated communications from these areas better via email that tends to filter out a lot of other autoresponders . Offer games, personalized help and other exclusive material in these sections, and your customers will feel privileged to have access to the sections.

3. Also include a free classified ad zone on your page. You could use it to exchange ads with others as well as invite ads from others to bring in traffic. This way, you get visibility among numerous sites and people without the costs of paid advertising.

4. To make your site more user-friendly have an ad-free version of the webpage too, even a PDF to download and print out. That way, the customers you dislike going through scores of ads to subscribe for just to view one product will not be discouraged and will appreciate the thoughtful act.

5. Your online magazine or ezine will be something that regular customers will look forward to for new updates, products and other news. Make sure they can access this ezine from your site only. This will ensure customers return to your site every month or so to download or view your magazine to catch up on the latest news.

6. Use some small percentage of space on your product, like the cover, to advertise. You can earn extra money on something that would normally be wasted.

7. Like frequent-flyer miles, you could introduce special bonuses and benefits to the most regular visitors of your page. Set limits like one hundred visits, one thousand visits and so on, and offer discounts or gifts to the users who reach these levels. This will boost traffic to your page tremendously as everyone will clamber to visit your page again and again.

8. Let your customers have access to free downloads from your page in return for their referrals. Allow them to get books or games off your page, if they will send out references to five friends, and so on.

9. Get the publishers of online magazines to join your affiliate program by offering them discounted or free ads on your ezine. This way, you will earn a commission on each ad that you print on your magazine.

10. Have a temporary ‘free period’ where you offer your product at no cost over a short period of time for joining your affiliate program. There will be boom of customers who will want to sign up for your program during that period of time and get the freebies.

One important tip is to include loud, catchy headings and slogans. People surfing through sites are impatient and hurry. They do not want to nor have the time to read through page-long ads and product details. Have catchy phrases which describe your product briefly, highlighted boldly throughout your page to grab their attention and decide if they want to purchase it.

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