Nothing gets customers, clients, or employees going faster in the morning than a hot cup of coffee. Even those who don’t drink coffee find that they enjoy the routine of a warm cup of tea or hot chocolate, or perhaps even a glass of soda as they go about getting ready for their day. That need for a morning drink doesn’t stop at the front door, though. Workers, students, and others who have things they need to get done grab their travel mugs and head out the door. If it’s a promotional travel mug, with your brand, color, and logo on it, you have just made your business or organization an important part of their day.

One of the best things about travel mugs is the varieties of style they come in. For a product that would seem to come in a single design, there are a surprising variety of styles available.

• Materials. Promotional travel mugs can come in a variety of materials. Two of the most popular are plastic and stainless steel. A plastic travel mug can come in any color, and be a variety of sizes. Plastic is also very durable, so that your travel mug will not suffer from being tossed in the back seat, sitting in a hot car, or being left on the roof while its user drives off. This kind of durability is also the reason why a plastic promotional travel mug will last for years, and your brand or logo will be there every time. Stainless steel travel mugs are also extremely durable. They only come in silver, of course, but logos of any colors and complexity can be imprinted upon them. In addition, stainless steel looks elegant and is a valuable gift to give to others.

• Colors. Promotional travel mugs can come in any color, which makes them an ideal item for promoting your brand. If one or two colors are associated with your business or organization, you can be sure that these are available for your mugs. This is even true for stainless steel mugs, which can have logos of any color imprinted on them.

• Shapes. Promotional travel mugs come in an impressive variety of shapes, all of which make it possible for someone to take it with them as they go. Many of these mugs are designed to fit into the travel cup that is built into most cars. Some of them are long and slender, and tapered toward the bottom. Others are wider across the top two-thirds, but narrow to fit the cup holder at the bottom two-thirds. Most are tall, about eight inches high, but some are shorter, more the size of a traditional coffee cup. Some promotional travel mugs, especially plastic ones, can be very wide from top to bottom. This makes it impossible to put into the small cup holders in cars, but ideal for those who like large drinks, or who travel long distances between refills of their drinks.

Promotional travel mugs are useful promotional items for almost everyone. Wherever their mugs go, so will your logo.

Matt Franks is director of Fluid Branding, the UK’s largest supplier of promotional travel mugs and other Promotional Products at www.fluidbranding.com. For Eco Friendly promotional products, including Recycled, Organic and Sustainable items visit www.ecoincentives.com